Industry News

Peter Millar to exhibit fall fashion at show

Peter Millar Unveils New Look at 2019 PGA Merchandise Show

Raleigh, N.C. (January 2019) – American luxury brand Peter Millar is excited to announce a new presentation of their Fall 2019 apparel with an elevated experience at the PGA Merchandise Show next week in Orlando, Florida.

Debuting for the 2019 PGA Merchandise Show, the new Peter Millar booth, crafted with the finest woods, metals and attention to detail, fills a 5600 square feet footprint within the Orange County Convention Center. Created by Tom Hoch, designer of some of the finest golf and retail boutiques in the world, the booth mirrors the look and feel of Peter Millar retail stores. Featuring clean lines in neutral, masculine tones, the presentation will allow the new Fall 2019 lifestyle collections to be showcased like never before. This carefully curated experience will include vignettes from all Fall 2019 collections including Crown Crafted, Crown Sport, Crown, Mountainside, Seaside and Ladies’. New features within the booth space include sixteen fully merchandised selling stations, a dedicated conference space and a dynamic hospitality area. The space is highlighted with theatrical overhead lighting to provide a unique experience that is singularly Peter Millar. Of special note will be a dedicated area servicing special events and tournaments, along with Peter Millar accessories by JT Spencer.

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Peter Millar believes that the PGA Merchandise Show represents the single most important gathering for golf professionals in the world. At a time when the golf industry continues to experience significant transition and consolidation, Peter Millar has continued to make investments for the golf professional to ensure that they continue to receive the best quality products, customer service, and brand experience.

“Peter Millar as a brand has always been synonymous with golf and the PGA Professional. There is no finer gathering of the games’ best than Orlando, and we are proud to showcase our Fall 2019 collection in our fantastic new space,” said Todd Martin, Peter Millar President.

Peter Millar will be located at booth number 5685 at the 2019 PGA Merchandise Show, January 23-25.

ABOUT PETER MILLAR
Peter Millar LLC, a division of Richemont S.A., is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution. Peter Millar offers a wide range of casual sportswear, tailored dress furnishings, and luxury and performance golf attire. The Company’s brand names include Peter Millar, Peter Millar Collection, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings, and Crown Sport Performance Apparel.

For more information, visit PeterMillar.com, become a fan of Peter Millar on Facebook at http://www.Facebook.com/PeterMillar/, and follow the brand on Twitter and Instagram at @PeterMillar and @PeterMillarGolf.

MEDIA CONTACT
Millie Graham
Telephone: 919.695.4495
Email: mgraham@petermillar.com