Industry News

NGCOA event to join ’20 PGA Show

Annual Golf Business Conference to be Co-Located With PGA Merchandise Show Beginning in 2020

CHARLESTON, S.C. (January 18, 2019) – The National Golf Course Owners Association, the PGA of America and PGA Golf Exhibitions have announced a multi-year, strategic alliance to co-locate the annual Golf Business Conference with the PGA Merchandise Show in Orlando, beginning in 2020.


The Golf Business Conference, hosted by NGCOA for over thirty years, is the industry’s largest meeting specifically for golf course owners and operators. The event typically has nearly forty classes and workshops on the most critical areas of golf course operations, a casual golf outing for attendees and sponsors to network, and an awards banquet to recognize some of the most significant contributors to the golf industry. With PGA Golf Exhibitions’ operational assistance, the conference will be held at the Orange County Convention Center Monday through Wednesday, Jan. 20-22, 2020. Information about the Golf Business Conference and details of this year’s program can be found at

“We are pleased to bring the Golf Business Conference to Orlando, a popular destination among golf course operators and vendor partners, during PGA Show Week, one of the biggest weeks of the year for the golf industry,” said NGCOA Chief Executive Officer, Jay Karen, CAE. “NGCOA members will experience significant value in the new site and location for our event programming and we look forward to working with PGA Golf Exhibitions and the PGA of America to enhance the conference.”

During the Golf Business Conference, the NGCOA will continue to offer a variety of sponsorship opportunities for vendors. For vendors exhibiting at the PGA Merchandise Show, the 2020 Golf Business Conference schedule will allow course owners and operators ample time to explore the PGA Show Floor on Wednesday before the conference concludes, as well as all day Thursday and Friday. Vendors of all kinds will have many options to see course owners and operators.

“PGA Golf Exhibitions is pleased to work with the NGCOA on this valuable opportunity to further collaborate with owners and operators during PGA Show Week,” said PGA Golf Exhibitions Event Vice President Marc Simon. “We look forward to the opportunity to welcome even more NGCOA members to connect face-to-face with leaders from all aspects of the industry to drive forward the business of golf and grow the sport.”

“The PGA of America is excited that the new proximity of the NGCOA’s Golf Business Conference--beginning with next year’s PGA Merchandise Show--will create special collaboration opportunities for PGA Members to discover, learn and share best practices with golf course owners and operators,” said PGA President Suzy Whaley, PGA/LPGA. “For example, the alignment will lead to enhanced opportunities for PGA Professionals to access career-specific education topics that are important to course owners, as well as opportunities for owners to learn about the programs and initiatives that are important to our nearly 29,000 PGA Professionals.”

The NGCOA will remain a partner of the Golf Industry Show (GIS) along with the Golf Course Superintendents Association of America (GCSAA) GCBAA, ASGCA, NGF and USGA. NGCOA will continue to host its semi-annual gathering of the Top Agronomic Officers at the GIS. For more information and to register for the 2019 GIS, which takes place Feb. 2-7 in San Diego, please visit The NGCOA plans to continue hosting the Golf Business TechCon and other new concept events each fall in the central and western areas of the United States.

About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit or call 1-800-933-4262.

About the PGA Merchandise Show
The PGA Merchandise Show, established in 1954, is held each January in Orlando and welcomes some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world. PGA Professionals, industry leaders and retailers source the newest golf merchandise, test the latest technology, learn proven business best practices in a variety of educational settings, network among peers and move forward the business of the game. The PGA Merchandise Show is a trade-only event, not open to the public. Learn more at

Media Contacts:
NGCOA/Director of Marketing & Communications: Renee Flowers, (843) 471-2732,

PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662-3855,

PGA of America/Media: Michael Abramowitz, (561) 624-8458,