Industry News

PGA Value Guide offers incentives for pros

FOR IMMEDIATE RELEASE:
January 16, 2019

PGA Value Guide Debuts New Leaderboard Trade-In Program at 2019 PGA Merchandise Show

(RALEIGH, NC) – PGA Value Guide – the national standard for golf club values – introduces a new Leaderboard Trade-In Program for PGA Professionals designed to provide additional incentives for trading in used and un-hit clubs, at booth #1385 at the 2019 PGA Merchandise Show in Orlando, Florida, January 23 – 25, 2019.

The PGA Value Guide helps golfers get the best value for their trade-ins through fair club assessments and additional trade-in incentives. The new program will provide further benefits to PGA Professionals to ensure they are receiving the highest values when trading in their used and un-hit clubs.

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Benefits of the Leaderboard Trade-In Program for PGA Professionals include:

  • 2% year-end bonus check for facilities who trade-in $5,000 of equipment in a calendar year
  • Trade-in day event marketing support, including facility signage
  • Concierge service to assist in the trade-in process
  • Price matching and exclusive promotional codes for in-line products
  • $25 bonus per every $500 of trades
  • Free shipping on all trades greater than $100

“The PGA Value Guide is already trusted by over 7,000 PGA Professionals to find the fairest price for their used equipment,” says Ed Byman, CEO. “This new program offers additional incentives to ensure our users are receiving maximum value from their trade-ins so they can continue to stock and sell the latest equipment on the market.”
When utilizing the PGA Value Guide Trade-In Network, PGA Professionals also receive a 30% bonus on Un-Hit Clubs, an annual marketing kit, subscription to a digital newsletter and the option to be featured on the PGA Value Guide Facility Locator Map, providing free exposure for their businesses.

Millions of golfers turn to the PGA Value Guide during their search for new and pre-owned golf clubs to ensure they receive the highest overall trade-in value. Users are also able to research and find current promotions, pricing on new and pre-owned equipment, product specifications and reviews, as well as online and offline retailers staffed by PGA members.

Higher introductory price points and longer product lifecycles have resulted in unprecedented trade-in value. In fact, the PGA Value Guide impacted more than $1 billion in golf equipment sales since the inaugural edition in 2004.

For More Information on the PGA Value Guide: https://valueguide.pga.com/

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About Global Value Commerce
GVC is the trusted destination for buying and selling previously played golf equipment at GlobalGolf.com, 3balls.com and TaylorMadeGolfPreOwned.com. Its PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins. The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock. The company’s websites, including the company’s latest acquisition, upscale apparel retailer FairwayStyles.com, also sell new golf gear. With its global headquarters in Raleigh, NC, GVC employs 130 people, including PGA members and other golf-equipment experts who develop extensive content about product attributes and advise customers about how different types of equipment make them better players. Distribution centers in North Carolina, Utah and the new facility in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time.

More information: globalvaluecommerce.com, 866.843.0262

CONTACT:
Ben Cramer
Buffalo.Agency
703.891.3394
bcramer@buffalo.agency

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