FOR IMMEDIATE RELEASE:
January 9, 2019
ECCO® Golf Introduces ECCO BIOM® G3 Featuring Renowned BIOM® NATURAL MOTION® Technology
Superior Traction, Agility Highlight Latest Model
(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – announces the launch of ECCO BIOM® G3, showcasing an evolution of comfort, style and innovation.
ECCO BIOM® G3 utilizes a range of industry-leading technologies to deliver exceptional performance that will last round after round, while hard-wearing ECCO YAK leather uppers and a waterproof GORE-TEX® construction keep feet dry and comfortable in even the wettest weather.
ECCO GOLF’s renowned BIOM® NATURAL MOTION® last combines low-to-the-ground stability with a glove-like fit that is built for natural motion. Uncompromising traction is provided through ZARMA-TOUR® spikes which work together with hybrid cleats on the toe and rotation line to offer optimal grip and a more stable footing right from the first tee to the last green.
ECCO BIOM® G3 further highlights ECCO GOLF’s commitment to crafting shoes with innovative comfort properties, including:
- ECCO FLUIDFORM™ Direct Comfort Technology which is a ‘state change’ process that uses specialized fluid materials to form around an anatomical last, ensuring a finely-tuned balance of cushioning and rebound, while also creating an integral, flexible and durable bond without the compromises common with stitched or glued assemblies.
- A BIOM® NATURAL MOTION® last that enables the foot to move more naturally, closer to the ground, forming like a second-skin around the foot.
- ZARMA-TOUR® spikes that use six flexible, anti-clogging comfort legs for superior traction. A rotation line on the toe, and the addition of hybrid cleats, enhance agility on the course.
- A removable, washable Ortholite® foam inlay sole that provides long-term cushioning and superior breathability, as well as the option of extra width when removed.
The uppers of the shoe are manufactured using premium ECCO TUMBLED TEXTURED YAK leather, from ECCO-owned tanneries, that provides a supple, garment-washed look and feel. Bouncy and full, the leather has a slightly raised grain and natural shine that highlights its eye-catching surface texture.
Furthermore, a double-layer neoprene collar adds stretchable comfort and softness, adapting to the foot by seamlessly wrapping around the heel.
ECCO BIOM® G3 is crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.
ECCO GOLF shoes are worn in competition around the world by European Ryder Cup Captain Thomas Bjørn, Fred Couples, Lydia Ko, Minjee Lee and Caroline Masson, among others.
ECCO®, a world-leading brand of shoes combining style and comfort, has built its success on great design and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.
ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226.