Industry News

Puma Golf launches Ignite NXT shoes

LOCK IN. LACE IN. DIAL IN.

PUMA GOLF TAKES ITS ICONIC IGNITE FRANCHISE TO THE “NXT” LEVEL OF STYLE, PERFORMANCE AND COMFORT

PUMA’s IGNITE NXT Platform provides Three Unique Lacing Options - Traditional Laces, DISC & Revolutionary, New SOLELACE that Ensures Optimized Fit & Feel From the Ground Up

Hi-Res Images: http://bit.ly/2QKQF1G

CARLSBAD, Calif. (December 12, 2018)PUMA Golf continues to take golf footwear to the next level, today introducing NXT generation footwear designed on a completely new IGNITE spikeless traction platform with three unique, versatile, and fashion forward upper silhouettes. The NXT collection provides wearers added stability and comfort in multiple show-stopping designs, featuring PUMA’s proprietary DISC technology, a traditional lacing style, and the new SOLELACE, for the ultimate in locked-in comfort.

Each of the models in the NXT family are built from the ground up using PUMA’s Pro-Form TPU outsole with an organically-altered traction pattern, featuring over 100 strategically placed directional hexagon lugs in proper zones, for maximum stability and traction. In addition, a full-length IGNITE Foam midsole, wrapped in SOLESHIELD for added durability, delivers unparalleled comfort and energy return to help golfers play their best all day long. SOLESHIELD is a new micro-thin TPU film that is vacuum-formed around the midsole to make cleaning off dirt and debris a breeze. The upper features a flat-knit waterproof mesh vamp with PWRFRAME reinforcement. The PWRFRAME TPU is an ultra-thin frame that is strategically-placed in high stress areas of the upper for lightweight support and increased stability.

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“The popularity of our IGNITE SPIKELESS footwear surpassed our early expectations, as golfers of all ages and skill levels have recognized the comfort and convenience benefits PUMA’s spikeless performance footwear can provide,” said Andrew Lawson, Product Line Manager, PUMA Golf. “As well-received as our current offerings of spikeless footwear have been, we’ve taken our game to a new level with the NXT collection that blends incredibly stylish silhouettes, rooted in PUMA’s performance heritage, with three distinct closure options, to ensure the perfect fit and feel for every golfer.”

Below are additional specifics about each of four models in the IGNITE NXT family, each which come with a one-year waterproof warranty and are available at retail and at pumagolf.com now.

IGNITE NXT SOLELACE (MSRP: $120)
The new IGNITE NXT SOLELACE combines the comfort of IGNITE foam, with the superior traction and stability of NXT technology and the brand’s most innovative closure system to date, SOLELACE. SOLELACE is a super strong and lightweight TPU units attached directly to the midsole allow the laces of the shoes to completely envelop a golfer’s foot, offering 360-degree support. In addition, the design allows the laces of the shoes to pull the midsole and outsole of the shoe via the SOLELACE units, rather than the laces simply tightening the upper around the foot like in a traditional shoe, which helps provide the ultimate ground feel. While the PERFORMANCE MESH upper combined with PWRFRAME give you a secure locked in fit. Available in four stylish colorways - Burnt Olive/Aged Silver/Black, Black/Team Gold, Gray Violet/Team Gold/Quiet Shade and Peacoat/Team Gold.

IGNITE NXT LACE (MSRP: $120)
Like the SOLELACE version, the IGNITE NXT LACE utilizes the same blend of Performance Mesh + TPU, IGNITE Foam and ORGANICALLY-ALTERED TRACTION technologies to deliver multi-surface comfort and enhanced spikeless performance golfers will love. However, in this model, the mesh upper with PWRFRAME reinforcement combines with PUMA’s new PWRCAGE technology that offers a super strong lightweight TPU saddle that is decoupled from the upper to provide excellent support and stability throughout the swing, in a traditional lace enclosure style with a modern twist. Available in four on-trend color combos - Quiet Shade/Team Gold/Black, Black/Silver/White, High Rise/Team Gold/White and Peacoat/Team Gold/White.

IGNITE NXT DISC (MSRP $120)
Like the traditional lace version, the IGNITE NXT DISC utilizes the same blend of PWRFRAME, IGNITE Foam and ORGANICALLY-ALTERED TRACTION technologies combined with the innovative new PRWCAGE for added support and stability throughout the swing. In addition, PUMA’s proprietary DISC tightening system delivers ultimate convenience with a micro-adjusting dial system that quickly and easily secures golfers’ feet for a locked-in, consistent and custom fit. Available in the same stylish colorways as the LACE version - Quiet Shade/Team Gold/Black, Black/Silver/White, High Rise/Team Gold/White and Peacoat/Team Gold/White.

IGNITE NXT PRO (MSRP $120)
The IGNITE NXT PRO offers an alternative to the Performance Mesh + TPU construction of the other three shoes in the IGNITE NXT family, while still providing next gen comfort, stability and traction. IGNITE NXT PRO utilizes a microfiber upper with PWRFRAME reinforcement, and decoupled PWRCAGE pieces to provide a secure fit for golfers desiring less flex from their footwear. Available in three sophisticated colorways - High Rise/Team Gold/White, Black/Team Gold/White and White/Silver/Gray Violet.

IGNITE NXT SOLELACE WOMEN’S ($120)
The ladies’ version comes equipped with the same technologies utilized in the men’s versions including the Organically-altered traction new SOLELACE closure system, performance, non-stretch waterproof and breathable mesh and IGNITE foam for extreme comfort. The ladies’ version comes in three on-trend colorways – Peacoat/Metalic Pink; Black/Metalic Pink and Quarry/Caribbean Sea.

For more information on PUMA Golf’s ground-breaking IGNITE NXT footwear collection visit https://www.cobragolf.com/pumagolf/men/shoes.

Media Contacts:
Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434

Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957

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About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.