Industry News

Provision Events promotes Lomasney

PRESS RELEASE: 18 November 2018

Matt Lomasney Appointed M.D. at Provision Events

Sporting fan experience and sponsorship activation expert Provision Events (PVE) has appointed Matt Lomasney as its new Managing Director. Lomasney, who moved to PVE as Head of Production in March after 5 years at Because Experiential Marketing, takes up his new position with immediate effect, working out of the brand new PVE office based in Southampton.


Upon his appointment Lomasney commented, “The business has had a fantastic year and we’re now at the point where we have the people and infrastructure in place to move on to the next level. My new role will see me step back from the day to day running of events and provide operational oversight across the whole business. It’s an incredibly exciting time for PVE and I’m looking forward to being at the heart of its future growth.”

PVE co-owner Nick Clemens, who previously held the Managing Director position, will be spearheading the company’s business development strategy, including the opening of the company’s first dedicated U.S. office. Clemens is delighted with the appointment and sees Lomasney as the perfect candidate to take on the running of the business.


He said, “Matt’s been with PVE for 8 months and has been the lead on some of the most detailed and demanding events that the business has ever taken on. He’s produced our activations at the Hong Kong 7’s, our award-winning Callaway Rogue Tour Experience, the Aviva Premiership Rugby final, The Open Golf Championship and five separate events at the Ryder Cup. His understanding of complex events is un-matched, and he has proven beyond any doubt that he is the right person to take the business forward. Me and Konrad (co-owner) couldn’t be happier to have him as M.D.”


About Provision Events
Provision Events was founded in 2004 by two PGA Professionals; Nick Clemens & Konrad Brochocki. Whilst teaching at European Tour events they realised that brands needed to start delivering a more engaging, richer experience for fans attending the events they sponsored. From humble beginnings, Provision Events has built a formidable reputation for delivering world class sports sponsorship activations. Its enviable international client list is instantly recognisable and includes sports’ governing bodies, event owners and promoters, as well as market leading brands. The company has offices in the UK, USA and UAE.


David Wheatley, Medi8 Limited
T: +44(0) 1782 664856
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