Industry News

Ecco re-signs Couples to shoe deal

FOR IMMEDIATE RELEASE:
November 13, 2018

Fred Couples Renews Long-standing Relationship with ECCO Golf

(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – has announced the renewal of their partnership with golf legend and World Golf Hall-of-Famer, Fred Couples.

Couples’ performance in the 2010 Masters tournament while wearing ECCO’s pioneering GOLF STREET launched the Hybrid golf shoe category to the world, and the American will continue to wear the brand’s innovative shoes and sport the ECCO Golf logo on the left of his headwear as a result of the multi-year extension.

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“I honestly can’t imagine competing in any other shoes,” said Couples. “ECCO Golf have been a big part of my journey for over a decade and I’m ecstatic to be partnering with them for the foreseeable future.”

The Golf Digest certified “Coolest Golfer of all Time” has enjoyed a stellar career worldwide, notably winning the 1992 Masters Tournament and the 1984 and ’96 PLAYERS Championship. Having joined the Champions Tour in 2010, he has taken his total career win tally to 62 and claimed two further major championships at the SENIOR PLAYERS Championship ’11 and the Senior Open Championship ’12.

“Fred has been an amazing ambassador for our brand for over a decade,” said Jesper Thuen, responsible for global golf sponsorship for ECCO Golf. “He’s an incredible golfer, a legend of the game and we’re very proud to be able to continue such a successful partnership together.”

ECCO GOLF shoes are worn in competition around the world by European Ryder Cup Captain Thomas Bjørn, Fred Couples, Lydia Ko, Minjee Lee and Caroline Masson, among others.

ABOUT ECCO
ECCO®, a world-leading brand of shoes combining style and comfort, has built its success on great design and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.

ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226.

MEDIA CONTACT:
Cassie Phillips
Buffalo.Agency
703.489.8214
cphillips@buffalo.agency
Buffalo.Agency

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