October 25, 2018
WarnerMedia Announces Pricing and Distribution Partnerships for Capital One’s The Match: Tiger vs. Phil
Blockbuster Pay Per View Event – Produced by Turner Sports – to Tee Off Friday, Nov. 23, at 3 p.m. (EST)/Noon (PST) With a Suggested Retail Price of $19.99
PPV Event Reflects New AT&T Combined Resources, Available Through Turner’s B/R Live, AT&T’s DIRECTV, U-verse and Other TV Providers
WarnerMedia’s Turner will present Capital One’s The Match: Tiger vs. Phil, a highly-anticipated, head-to-head match play competition between golf icons Tiger Woods and Phil Mickelson on Friday, Nov. 23, beginning at high noon PT (3 p.m. ET). The pay-per-view event, hosted by MGM Resorts International at Shadow Creek in Las Vegas, will be widely distributed on PPV with a suggested retail price of $19.99.
Capital One’s The Match: Tiger vs. Phil will be available on PPV through Turner’s B/R Live, AT&T’s DIRECTV and AT&T U-verse. The PPV will be distributed to other cable, satellite and telco operators including Comcast, Charter, Cox, Verizon and Altice in the U.S. and Rogers, Shaw and Bell in Canada through In Demand and Vubiquity (an Amdocs Company). Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.
Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with Excel Sports Management and Lagardère Sports. As title sponsor, Capital One will collaborate with Turner Sports and Turner Ignite Sports on a number of digital and broadcast integrations leading up to and during the live pay-per-view event and will have cardholder access opportunities for the event as well. Details will be released leading up to the event on how Capital One cardholders may receive a one-time discount for 25% off B/R Live. Additionally, Capital One is the official bank and credit card of Capital One’ s The Match: Tiger vs. Phil, as well as the preferred payment card on B/R Live.
AT&T is the official 4K sponsor of The Match, which will be broadcast on DIRECTV’s 4K live event channel 106*. In addition to live pay-per-view event coverage, accompanying content will be distributed across wide-ranging Turner, WarnerMedia and AT&T platforms including:
HBO Sports and its groundbreaking 18-time Sports Emmy ® A ward-winning 24/7 reality franchise will capture all the excitement leading up to the match;
Bleacher Report and its wildly-popular House of Highlights, which recently surpassed 10 million followers on Instagram, will offer comprehensive highlights and behind-the-scenes content;
Turner’s TNT will also televise programming with select content from the event in the weeks following the live competition.
B/R Live, Turner’s new premium live sports streaming service, will offer the most direct access to purchase the PPV event across any digital platform. B/R Live is available at https://live.bleacherreport.com; by downloading the B/R Live app through iTunes or Google Play; and/or via Apple TV, the Roku platform and Amazon Fire TV.
As previously announced, the winner of this blockbuster, winner-take-all showdown between two golf legends will walk away with $9 million. During the live event competition, both Woods and Mickelson will selectively make side challenges against one another. For instance, Woods or Mickelson could raise the stakes by challenging the other to a long-drive, closest-to- the-pin or similar competition during a hole as they play their match, with money being donated to the winning golfer’s charity of choice.
Turner Sports and its Turner Ignite Sports is simultaneously working closely with additional marketing partners to elevate their brands within this once-in-a-lifetime opportunity, tapping into award-winning live events, experiential and creative marketing solutions. As associate sponsor, Audi will serve as the official automotive partner for Capital One’ s The Match: Tiger vs. Phil. Along with having on-air and on-course signage, the auto brand will host the Audi Driving Range and will have a variety of vehicles on display for attendees. AT&T is also sponsoring the event, serving as the official wireless and data services partner and will present drone course coverage for the first time at Shadow Creek.
The media rights agreement with Turner was completed in partnership between CAA Sports, Excel Sports Management and Lagardère Sports. Excel and Lagardère Sports, who represent Woods and Mickelson respectively, are also the event organizers for The Match. Broadcast talent and other event specifics for Capital One’ s The Match: Tiger vs. Phil will be announced in the coming weeks.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world,
including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big
Story, HLN, iStreamPlanet, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.
About Turner Sports
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf, along with the UEFA Champions League and UEFA Europa League. The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app,NCAA.comand the critically-acclaimed NCAA March Madness Live suite of products,PGA.comand the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV , NBA.com, NBA LEAGUE P ASS, the NBA App and NBAGLEAGUE.com. Turner Sports recently launched B/R Live, a premium live streaming sports platform that serves as the central hub for both the discovery and consumption of live sports content. The new streaming service allows fans to find and watch their favorite sports content anywhere, anytime and on the screen of their choice.
Visit the Turner Sportsonline press roomfor additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N.A., had $248.2 billion in deposits and $364.0 billion in total assets as of June 30, 2018. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses, and commercial clients through a variety of channels. Capital One, N.A. has branches located primarily in New York, Louisiana, Texas, Maryland, Virginia, New Jersey, and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.
About Audi of America
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.878 million vehicles globally in 2017. In the U.S., Audi of America sold nearly 227,000 vehicles in 2017 and broke all-time company sales records for the eighth straight year.
Visit audiusa.com or media.audiusa.com for more information regarding Audi vehicles and business topics.
AT&T Inc. (NYSE:T) is a diversified, global leader in telecommunications, media and entertainment, and technology. It executes in the market under four operating units. WarnerMedia’s HBO, Turner and Warner Bros. divisions are world leaders in creating premium content, operate the world’s largest TV and film studio, and own a world-class library of entertainment. AT&T Communications provides more than 100 million U.S. consumers with entertainment and communications experiences across TV, mobile and broadband services. Plus, it serves more than 3 million business customers with high-speed, highly secure connectivity and smart solutions. AT&T Latin America provides pay-TV services across 11 countries and territories in Latin America and the Caribbean, and is the fastest growing wireless provider in Mexico, serving consumers and businesses. AT&T ad and analytics provides marketers with innovative, targeted, data- driven advertising solutions around premium video content.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information is available at about.att.com. © 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 28 unique hotel offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company in 2018 opened MGM COTAI in Macau and the first Bellagio-branded hotel in Shanghai. It also is developing MGM Springfield in Massachusetts. The 78,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information visit us at www.mgmresorts.com.
About Shadow Creek
Shadow Creek, one of the country’s most exclusive golf courses, has earned perennial top rankings among Golf Week and Golf Digest magazine’s public courses and has been designated the best golf course in the world in a Robb Report’s “Best of the Best” issue. Located in the midst of the Nevada desert on the outskirts of Las Vegas, Shadow Creek continues to achieve national recognition and the kind of startling mystique reserved for only a select number of golf
courses. Designed by renowned architect Tom Fazio, Shadow Creek is known for its natural beauty, rolling terrain, glistening brooks and ponds, lush gardens and mature trees. The visual elements, spectacular waterfalls and course design lend to astonishing views.
* 4K format, with high dynamic range, available at $29.99 for PPV of The Match. 4K compatible equipment, minimum programming, 4K account authorization and professional installation required. Other conditions apply.
Sal Petruzzi, Turner, at (212) 275-6897 or email@example.com
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