Industry News

NBC units to use Golf Genius’ software


ORLANDO, Fla. (Oct. 22, 2018) – NBC Sports Group and tournament management software company, Golf Genius Software, today announced a strategic partnership that includes the integration of Golf Genius Software technology across multiple golf brands within the NBC Sports Group portfolio, designed to better serve golfers and golf course partners around the world.

“We have been collaborating with the Golf Genius team for more than a year in order to refine, and now offer, great new services and integrations to our customers,” said Will McIntosh, Golf Channel executive vice president, Strategy. “Golf Genius Software is one of the fastest-growing companies serving golfers and golf course operators. This partnership is exciting because not only are they software experts, but also very knowledgeable about the game of golf.”

“We’re very excited to announce this partnership,” stated Michael Zisman, CEO, Golf Genius. “We’ve learned that tight integration with other software suppliers is key to meeting customer needs, and we’re very pleased to integrate with a number of core NBC Sports Group golf businesses as part of these initiatives.”

Elements of the strategic partnership include:

 Golf Genius as the exclusive tournament management solution for Golf Channel Am Tour, providing as host of operational improvements, as well as better integration with other Golf Channel platforms and systems. As the world’s largest amateur golf tour, Golf Channel Am Tour provides the most professional tournament experience for players of all ages and abilities, as well as offering unparalleled access to some of the most renowned and challenging golf courses across North America.

 The Golf Advisor Club subscription service will now provide subscriber access to a golf trip management system, which allows a trip “captain” to organize all aspects of a buddy vacation. As part of the travel services offered by Golf Advisor, the Golf Advisor Club provides personalized benefits, expert advice, unique experiences and a menu of exclusive perks to its members

 Golf Genius Software will support event operations for the World Long Drive Association beginning in 2020, supporting local, regional and national events that showcase golf’s longest hitters from around the globe compete in sanctioned events – many televised on Golf Channel.

 BRS Golf, the online booking software owned and operated by GolfNow in the U.S. and Ireland, and Golf Genius have implemented new technology protocols that will allow seamless data flow between the two systems, benefiting mutual golf course operating partners. For example, customers using BRS for their tee sheet processing and Golf Genius for tournament management can use BRS to register for events, and then simply transfer the tee sheet data to Golf Genius.

About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in more than 80 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; Revolution Golf, the largest direct-to-consumer digital platform in golf ;, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour; and as the Official Media Partner of St. Andrews Links, the Home of Golf.

About Golf Genius Software
Golf Genius Software provides the most comprehensive and widely used golf tournament management system available today. Combining the best aspects of the traditional golf experience with innovative cloud-based and mobile technology, Golf Genius offers features for both golfers and tournament organizers, including customizable event websites, online registration and payments, a full library of tournament formats, live scoring, TV leaderboards, printed materials, and integration with leading software providers in the golf industry. Private clubs, public courses, resorts and golf associations around the world use Golf Genius to manage tournaments, events, leagues and trips. Thousands of golf clubs and virtually every state and regional golf association in the United States have also adopted USGA Tournament Management powered by Golf Genius Software. Golf Genius Software has more than 60 employees, including more than 25 PGA professionals with sales and support operations in the United States, Canada, the UK, Europe and Australia. For more information about Golf Genius Software, visit

-NBC Sports-
Media Contacts:
Dan Higgins
Golf Channel Communications

-Golf Genius Software-
Media Contact:
Alyssa Rosend
Director of Marketing
866-545-5098 ext. 807