Inntopia’s Cloud Express platform now available to golf resorts.
STOWE, VT - Inntopia announced this week the public release of Cloud Express, a system that gives front-desk and call-center agents one-click access to complete guest profiles directly from their CRS or PMS. Built as a bridge between Inntopia’s award-winning Marketing Cloud and Commerce technologies that are seeing significant growth in the golf industry, Cloud Express takes the complete guest profiles once reserved only for the marketing team and puts them into the hands of a golf resort’s entire team.
“We put a huge amount of focus on data cleansing, deduping, and integrating every data source possible, so the guest profiles that exist in Marketing Cloud are second to none,” said Inntopia’s CEO, Trevor Crist. “But until now, only marketing had easy access to those profiles. With Cloud Express, accessing all of this data is now one click away for your front desk or call center, giving them powerful guest insight in the exact moment they need it.”
The profiles include the typical data with a guest-service twist. For example, a golf resort front-desk agent welcoming a family will not only see their name and photo, but a glanceable view at key moments such as whether it’s someone’s birthday or anniversary as well as previous requests, customer notes from prior stays, their loyalty status, how long it’s been since their last visit, and lifetime spend. Likewise, a call center agent booking a golf vacation for a loyal guest can quickly see that guests full CRM profile, giving them valuable insights as they offer services and packages.
Cloud Express is currently available on Inntopia’s own CRS with two PMS partners following soon after. The integration will display a link within a guest’s record that, when clicked, will open that guest’s CRM profile in a new window complete with householded data, social profile information, survey and spend history, past transactions, and more.
“It’s often been said that every member of your team is part of marketing because of their direct, face-to-face contact with every guest that walks through your door,” said Ben Zeeb, Inntopia’s SVP of Marketing Cloud. “Your marketing team already knows how critical a clean, complete guest profile can be when talking to guests at scale, and now Cloud Express will give every member of your team that same realization once they see how insightful certain information can be when engaging with guests one-on-one.”
The initial concept of Cloud Express was built in partnership with Two Roads Hospitality who recently chose Inntopia to roll out a custom CRM, automation, and lifecycle messaging platform across most of their North American properties.
Inntopia is an integrated commerce, marketing, and intelligence platform based in Stowe, VT. Driven by a powerful one-cart booking system that allows rooms and activities to be sold side-by-side no matter the system in which they originate, the addition of a marketing CRM and forward-looking benchmarking system in 2016 have made the company one of the fastest-growing technology providers in hospitality. The company also has offices in Portland, ME, Denver and Edwards, CO, and Burlington, VT, and is proud to work with brands such as Two Roads Hospitality, Vail Resorts, The Grand America, and PGA Tour Experiences.