Expanded Equipment Offering & Customization Options Further Improves Industry’s Widest Reaching Club Fitting Provider
(Englewood, Colo) – GOLFTEC – the world leader in golf lessons and one of the largest employers of PGA Professionals – has reported a dramatic increase in revenue and merchandise sales of more than 65 percent since launching its completely overhauled TECFIT® Club Fitting Program just over a year ago.
A company-wide initiative now available in more than 120 locations, the TOUR-like fitting experience provides the average golfer with the opportunity to truly improve their game via a customized fitting experience. Using a combination of expert fitters, proprietary technology and a selection of thousands of clubhead and shaft combinations, GOLFTEC customers are regularly experiencing distance gains of over 20 yards with significantly tighter shot dispersions.
In a span of less than six months, GOLFTEC has given over 12,000 club fittings to golfers of all skill levels. As part of each fitting, hundreds of data points are collected and analyzed. In the months ahead, the added consumer demand combined with its proprietary fitting technology will uniquely position GOLFTEC as the place with more club and golfer performance data than anyone else in the world.
The process of a TECFIT Club Fitting from GOLFTEC includes:
- Current Equipment Assessment – Fitters use launch monitor technology to determine key ball flight characteristics like spin rate, launch angle, carry, total distance, dispersion, etc.
- Identify & Test Best Options – GOLFTEC’s proprietary software analyzes thousands of clubhead and shaft combinations to help refine recommendations based on player ball flight characteristics and give them the opportunity to test those customized options on site
- Fine-tuning for Optimized Fit – The perfect fit is dialed in by honing lofts, lies, shaft length, swing weight, grip size and grip choice to fully maximize performance
- Customized Ordering – Choosing from top OEMs including Callaway®, TaylorMade®, Titleist®, Mizuno® and PING®, clubs are ordered directly from GOLFTEC training centers at competitive, off-the-rack prices and custom-built to the tightest tolerances and exact specifications of each unique customer
“We know that for golfers to truly play their best, it requires a combination of both the right technique and the proper equipment,” says Joe Assell, Co-Founder and CEO of GOLFTEC. “While we’ve been the leader in instruction for some time, we needed to expand our capabilities on the club fitting side and our new program allows us to truly provide everything golfers need to play their best. Our equipment business has absolutely exploded over the past 12 months as a result, and we’re excited to have more and more golfers come into GOLFTEC to get fit.”
Though most notable on the merchandise side, GOLFTEC’s recent growth hasn’t just been with sales. The company has seen more media attention in 2018 than perhaps ever before, highlighted by over 200 instructional and fitting content integrations in various shows on Golf Channel and on GolfChannel.com. GOLFTEC is using that platform to educate golfers on the importance of facts and data, and how instruction and club fitting work hand in hand. Overall, GOLFTEC looks toward continued growth in all areas of its business and establishing itself as an industry leader in club fitting alongside golf instruction.
“GOLFTEC’s recent emphasis on fitting and equipment sales has quickly made it one of the key retailers in the golf industry,” says Chip Brewer, President and CEO of Callaway Golf. “We have enjoyed a great relationship, as thousands of golfers have embraced our clubs thanks to their experiences at GOLFTEC. There is no question that all players benefit from a high-quality club fitting and that GOLFTEC is a leader in the market.”
Operating more retail doors than anyone in golf and continuing to rapidly expand, GOLFTEC has more than 200 training centers around the world. The global GOLFTEC coaching team is comprised of experienced instructors, the majority being PGA Professionals who have taught thousands of lessons. Each goes through a rigorous multi-week certification at GOLFTEC University including continued advanced training to master the analysis of golf swing mechanics, the technology utilized by GOLFTEC and the most productive teaching techniques.
To learn more about GOLFTEC, please visit www.golftec.com or call 877-446-5383.
Since 1995, GOLFTEC has grown to become the world’s top provider of golf lessons and premium club fittings. It operates hundreds of corporately-owned and franchised Training Centers around the globe, with locations in all major U.S. cities, Canada, Japan, Hong Kong and Singapore. A top employer of PGA Professionals, the company’s 700+ Coaches have taught more than 7 million lessons, with students reporting a 95-percent success rate. Beyond its first-class teaching staff, the company’s proven methods utilize leading-edge technology to provide a completely fact-based approach to instruction, practice and club fitting, which helps all students reach their goals. GOLFTEC’s rapid growth continues to enhance its position as the world leader in golf improvement, and its SwingTRU Motion Study™ - the largest study ever conducted on the golf swing – leads the industry with unrivaled data on the facts of swing mechanics.