Industry News

Ko steps into winner’s circle wearing Ecco

(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – confirms that Lydia Ko claimed the 15th LPGA Tour victory of her career in stunning fashion at the LPGA MEDIHEAL Championship at Lake Merced Golf Club on Sunday, making eagle on the first playoff hole to outlast fellow ECCO® GOLF ambassador Minjee Lee.

Ko, who turned 21 years old only last week, is no stranger to success at Lake Merced, having won back-to-back Swinging Skirts LPGA Classic titles there in 2014 and 2015.

Entering the final round with a one-shot lead, Ko fired a 71 (-1) on Sunday, including a birdie at the par-5 18th to force a playoff with Lee who had birdied four of her last six holes to post a clubhouse lead of 276 (-12).

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The runner-up finish continues Lee’s impressive run of form, with five top-10s in eight starts on the LPGA Tour in 2018.

“When that putt dropped, I was like oh, my God. I actually thought my chip might go in the first time I played the 18th hole, but a lot of emotions,” said Ko. “My whole team and my family, they've worked really hard for this moment, so I'm happy that a few of them are here and we can celebrate together.”

“It was fantastic to see Minjee and Lydia battle it out for the title,” said Jesper Thuen, head of sponsorship at ECCO GOLF. “It was only a matter of time before Lydia tasted victory again, as we all know how talented she is and how hard she works on her game. We’re excited to see what the rest of 2018 holds for all our LPGA Tour players.”

It was also a great week for Caroline Masson who carded a bogey-free final round of 68 (-4) to finish tied for seventh at seven under par.

All three players competed wearing women’s ECCO BIOM® G 2, a design which features an athletic, ECCO HYDROMAX® treated ECCO Racer Yak leather upper, as well as a technical insole system and anatomical last.

The shoe is also highlighted by exceptional support and comfort via ECCO BIOM® NATURAL MOTION® technology that mirrors the foot’s anatomical shape bringing the player closer to the ground, and a visible, carbon-look stability bar running heel to mid-foot.

ECCO GOLF shoes are worn in competition around the world by Fred Couples, Ernie Els, Smylie Kaufman, Peter Hanson, Thomas Bjørn, Lydia Ko, Minjee Lee, Caroline Masson and Gerina Piller, among others.

ABOUT ECCO

ECCO®, a world-leading brand of shoes combining style and comfort, has built its success on great design and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.

ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226.

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Cassie Phillips
Buffalo.Agency
703.489.8214
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Buffalo.Agency