Industry News

Membership rolls increase at Rio Verde

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Rio Verde, Ariz. (March 14, 2018) – The Rio Verde Country Club and Community is in the midst of a renaissance. As one of the first golf developments thoughtfully placed between the eastern foothills of the McDowell Mountains and the Tonto National Forest, it has attracted golf and nature lovers for the last 46 years. But recently, this former slice of desert ranchland is thriving with renewed energy.

More than 100 new members have joined since Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016, and the Net Promoter Score (NPS) has nearly doubled. An annual measurement of member willingness to recommend the club to others, the higher NPS scores can be attributed to many factors, including: 

  • Troon’s agronomy team implementing strict agronomical practices to provide members with consistent and quality course conditions
  • Service levels improving through increased staff training
  • Improved food and beverage options, including dine-in, carry out or staff delivery 
  • An increase in member programs with new experience nights and special events
  • Enhanced communication through a new club website and member portal and other digital messaging

 
“It’s amazing the improvements we’ve seen and continue to see here at Rio Verde,” said Dave Ulm, general manager, Rio Verde Country Club. “Our members are engaged and excited about the future of this club. There’s a whole new buzz about the lifestyle available here at Rio Verde.”

With Full Membership no longer limited to those who live in the community, Rio Verde members enjoy unlimited access to dining and events, 36-holes of parkland-style golf, a driving range, three putting greens, bunker/chipping complex, tennis, pickleball, swimming, fitness, bocce, and dozens of special interest clubs. There are no food and beverage minimums or trail fees (non-residents don’t pay to use the club’s carts), and Full Members also receive preferred access and rates to more than 270 private, resort and daily fee clubs around the world through Troon. Troon Privé Privilege offers tee times at participating Troon Privé-managed private clubs for just $35 to $55 per round. Troon Advantage provides tee times at participating Troon Golf-managed resort and daily-fee clubs at a rate guaranteed to be 15% off the lowest published price. Day Pass access to other amenities such as fitness, spa, tennis, pickleball and more is also available through both programs.

Earlier this year, members approved a multi-million dollar, member-funded renovation project on the existing 27,000 square-foot clubhouse, with work expected to begin this summer on dining venues, common areas and the golf shop. A grand re-opening of the clubhouse is expected in December 2018. 

The Troon Privé Division currently manages more than 80 private clubs, half of which are member owned. For more information about Rio Verde, visit www.rioverdearizona.com or call 877-746-8373. 

About Rio Verde Community and Country Club

Rio Verde is located in the foothills of the McDowell Mountains at the edge of the Tonto National Forest. Its low taxes, competitive real estate prices and tranquil location appeal to primary and vacation homeowners. The award-winning, country club development features a clubhouse and community center, 36 holes of parkland-style golf, a par-3 course and world-class practice facilities, tennis, swimming, pickleball, fitness center, bocce, special events, clubs, and other amenities. Comprised of custom-built homes, townhomes and villas in a wide range of prices, Rio Verde is a low-density, master-planned enclave with large lots highlighted by golf course, mountain or desert views. 

About Troon 

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with more than 270 golf courses in its portfolio. Troon also specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 150 restaurants located at golf resorts, private clubs, daily fee golf courses and recreational facilities around the world. The company oversees operations at Troon Golf, Honours Golf, Troon Privé (the private club operating division of Troon) and Troon International with properties located in 35 states and 33 countries. Additionally, there are 57 Troon affiliated properties featuring 79 courses that have been recipients of a “Top 100” ranking by national and international publications. Troon properties include Lake of Isles Golf Club in North Stonington, Connecticut; Kapalua on Maui, Hawaii; The Centurion Club in London, England; Tiburón Golf Club at The Ritz-Carlton Golf Resort, Naples in Florida; Els Club Desaru Coast in Malaysia; and Palmilla Golf Club in San Jose del Cabo, Mexico. For additional news and information, visit www.Troon.com, or connect with Troon on Facebook, Twitter, Instagram, Google+, Blog, Press Room, or subscribe to Troon Golf & Travel.

Media Contact:

Rob Myers
Troon 
480.477.0506
rmyers@troon.com