Industry News

Bridgestone clubs make ‘Hot List’

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(COVINGTON, GA)Bridgestone Golf – Innovator and manufacturer of premium golf balls, clubs and accessories – announces its TOUR B X-CB irons and TOUR B XW-1 forged wedges were honored in Golf Digest’s annual “Hot List,” and are available now on www.bridgestonegolf.com

Designed for low handicap golfers, the cavity-back X-CB irons (starting at $1200) feature high-quality 1020 Endo forging, minimal offset for a clean address and excellent workability, and a forged mass strategically placed behind the impact zone to promote solid feel and response. These premium irons are engineered with a wider sole to prevent digging and encourage smooth turf interaction. Comments on the X-CB irons from the Hot List testing panel include the below:

  • “These babies just jumped…I realized I could hit one less iron into a green.” 
  • “The beveling on the sole helps you. I could get down on them more and still hit it high.” 
  • “They did a great job blending the shape through the set.”

The XW-1 Series Wedges ($139.99) feature classic aesthetics and a teardrop shape. They are available in two finishes – Black Oxide and Satin Chrome – and six lofts. A special Tour Grind Sole provides heel and toe relief, making the wedges extremely versatile from any lie. Exceptional spin and control around the green is a result of a new parallel milling pattern on the face, while solid feel and response come from the same Forged Mass featured in the TOUR B X-CB irons. Comments on the XW-1 Wedges from the testing panel included:

  • “The teardrop shape lets me hit every shot I wanted.” 
  • “Easy to open it up for high shots, or close it for a runner.”
  • “The way the heel meets the head makes it smooth through the sand.”

“While many associate Bridgestone with our excellent golf balls, word is getting out that we also make the best forged clubs on the market,” says Zack Kupperbusch, Golf Club Marketing. “Regardless of the product, we refuse to cut corners and only bring equipment to the market that represents true innovation and first-class quality.” 
The X-CB irons and XW-1 wedges are part of the larger TOUR B product family that includes the XD-3, XD-5 and XD-7 drivers, XD-F fairway woods, XD-H hybrids and X-Blade irons. Each is built to the tightest of tolerances using the finest materials available. TOUR B drivers are priced at $699, while fairway woods and hybrids are listed at $399 and $249, respectively. Both the X-CB and X-Blade are $1200 (4-PW). All TOUR B clubs are available both online and at select retailers nationwide.

Bridgestone’s professional staff includes 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau, Lexi Thompson and more.  

About Bridgestone Golf

Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands.  The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.  Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information:  bridgestonegolf.com.

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Ben Cramer
Buffalo.Agency
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bcramer@buffalo.agency