Industry News

ShoeTips laces up for college event

(Los Angeles, CA) – ShoeTips announced today that they will be a Contributor to the PGA Prestige at PGA West scheduled for Sunday, February 18th through Wednesday, February 21st at PGA West in La Quinta, CA.

The Prestige at PGA west is considered one of the nation’s pre-eminent major collegiate tournaments with 15 highly ranked major collegiate teams from the U.S. along with a major European team competing. 


Stanford University and UC Davis are proud co-hosts of the Prestige at PGA WEST. The 18th annual event promises to be a highly competitive tournament featuring seven teams from last year’s NCAA Championship, and six former NCAA Championship teams, including 2015 champion LSU and 2016 champion Oregon. In addition, the Prestige at PGA WEST has seen an amazing array of individual superstars, including World No. 2 Jon Rahm, recent PGA Tour winner Gary Woodland, and 2017 PGA Tour Rookie of the Year Xander Schauffele.

“We’re honored to be participating in this esteemed event and share our new device, that’s “Permitted under the Rules of Golf” for amateurs and pros, with college coaches, elite players, and everyone who will be there Sunday for the Kid’s Clinic, First Tee, SCGA youth, as well as the event’s corporate sponsors,” said Steve Lewis of ShoeTips. “We’re excited to engage golfers at all levels and encourage them to try a device that enables them to master their mental game, while they play.”

Flexible and Easy to Use

Making ShoeTips part of your golf routine is easy. Before you play, select two swing thoughts you want to remember from the 18 provided. Insert the labels securely into the two base clips and slide the clips easily, and snugly, over your shoelaces. The reminders will be in full view on your shoes as you address the ball. To use them on your golf bag instead, simply insert the base clips through the slots on our enclosed BagTag.  Now each time you select a club you can remember what you had wanted to concentrate on and clear your mind of the thoughts that interfere with making a good shot.

Whether you wear them on your shoes or display them on your Bag Tag, the USGA has ruled that ShoeTips is “Permitted under the Rules of Golf” for amateurs and pros, worldwide.

ShoeTips’ 18 familiar swing thoughts were chosen based on input from golf pros and sports psychologists. The labels are easy to change and organized into 3 categories—focus, relating to your mind; feel, to your body; and technique, to your swing mechanics. Can’t find the tip you want? Write your own custom tips on the reverse side of the labels with an indelible marker. 

Mental Focus Promotes Peak Performance

Golf’s greatest players, instructors and coaches, sports psychologists, writers, and scientific research on performance and the mental game all agree: Regardless of a person’s skill level, if you can focus completely on, and become fully absorbed in the task at hand, with nothing left over for worry or doubt, you’ll achieve a state of peak performance. 

ShoeTips retails for $19.99 and is available on their website: and  

About ShoeTips

ShoeTips is a product development company dedicated to helping people achieve peak performance by creating mental focus reminder systems. ShoeTips Golf is the first product designed to help golfers master their mental game while they play. ShoeTips was founded in 2016, in Los Angeles, California, by three partners—Steve Lewis, our “hopelessly addicted golfer”, who serves as our CEO & CFO, Arthur Snyder, Creative Director and Product Designer, and Ellen Rudolph, Marketing Director.

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Media members interested in receiving a sample of ShoeTips for an editorial review should contact Joe Wieczorek ( of The Media Group, (847) 956-9090. 

For Information Contact:      

Joe Wieczorek
The Media Group, Inc.
(847) 956-9090