Industry News

4ore Golf to host Texas Tech fans

Lubbock, Texas (January 26, 2018) – 4ORE Golf, the 52,000 square-foot, upscale golf entertainment complex in Lubbock, and the Texas Tech University men’s basketball team have a new corporate/university partnership. 4ORE Golf is now “the official away-game watch party location and home game after party site for Texas Tech men’s basketball.”

Through the partnership Red Raider fans now have a fun and exciting place, with over 200 televisions and game audio, to go and cheer on the basketball team. Food and drink specials will be offered throughout the season before, during and after Red Raider games. 

Located at 6909 Marsha Sharp Freeway in Lubbock, 4ORE Golf’s entertainment complex features a full-service sports bar and grille with seating for more than 200 fans, multiple outdoor patios, and an upscale cocktail lounge. 4ORE offers competitive, golf-simulated games that appeal to all ages and demographics – from beginner to expert players. 4ORE uses advanced Doppler-based technology that tracks the accuracy and distance of each player’s shot and immediately maps the flight of the ball on a monitor for scoring. Players hit from one of 60 climate-controlled tee boxes that are rented by the hour, not per person, and can accommodate up to six guests.

“4ORE Golf is beyond excited to begin this relationship with Texas Tech University and support the Red Raiders here in Lubbock,” said Patrick Wynn, general manager, 4ORE Golf. “The University is an integral part of the community and we are proud to partner to offer a game-day experience that can’t be found anywhere else in Lubbock!”

4ORE Golf is managed by Troon Golf, the largest third party manager of golf and club operations in the world. Troon currently manages properties in more than 33 countries and 35 American states, including the Jerry S. Rawls Course in Lubbock. 

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About 4ORE Golf

4ORE Golf opened in August 2017 and offers competitive golf-simulated games for all ages and skill levels. 4ORE uses advanced Doppler-based technology that will track the accuracy and distance of each player’s shot and immediately map the flight of the ball on a monitor for scoring. Players are awarded for hitting targets on a turf field. Players hit from one of 60 climate-controlled tee boxes that can host up to six players at a time. Each tee box is equipped with Callaway golf clubs for both men and women. The two-story facility includes 2,500 square feet of private event space for hosting conferences, corporate outings, social gatherings and parties. Those looking to relax and unwind enjoy the upscale, laid-back atmosphere that features more than 200 high-definition flat-screen TVs and an ample food and beverage menu. 4ORE is home to a sports bar and grille that seats 200 guests with three full-service bars and an extensive chef-driven food and beverage menu. West Texas weather provides the ideal environment for families and friends to enjoy live entertainment and games on the outdoor patio, or to relax with a cocktail on the second floor terrace.

About Troon 

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with more than 270 golf courses in its portfolio. Troon also specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 150 restaurants located at golf resorts, private clubs, daily fee golf courses and recreational facilities around the world. The company oversees operations at Troon Golf, Honours Golf, Troon Privé (the private club operating division of Troon) and Troon International with properties located in 35 states and 33 countries. Additionally, there are 57 Troon affiliated properties featuring 79 courses that have been recipients of a “Top 100” ranking by national and international publications. Troon properties include Lake of Isles Golf Club in North Stonington, Connecticut; Kapalua on Maui, Hawaii; The Centurion Club in London, England; Tiburón Golf Club at The Ritz-Carlton Golf Resort, Naples in Florida; Els Club Desaru Coast in Malaysia; and Palmilla Golf Club in San Jose del Cabo, Mexico. For additional news and information, visit

Media Contact:

Rob Myers