Industry News

Hogan introduces Trade-up Program


FORT WORTH, Texas, January 24, 2018 -- Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that the Company has launched a new “Trade-UP Program” designed to make purchasing premium Ben Hogan golf clubs even more affordable.

According to Scott White, President and CEO, the Ben Hogan Golf Equipment Company, “Our new ‘Trade-UP Program’ is designed to help defray the cost of new, premium Ben Hogan Golf Equipment and, ultimately, to make the game more affordable.”


This consumer friendly “Trade-UP Program” is simple and easy. Once new Ben Hogan Golf Equipment has been purchased at, the consumer can sell their old golf equipment for cash to defray the cost of their purchase.  Drop down menus on the website will provide fair market values for any older equipment a consumer wishes to trade in.  Once the consumer makes the decision to do so, the process is simple; the consumer boxes up their old equipment, applies the pre-paid shipping label and sends the old product to the Ben Hogan Golf Equipment Company.  A check will be mailed to the customer within twenty-one (21) days.

The Company will accept older equipment from any product category: drivers, fairway woods, irons, wedges, and from ANY golf manufacturer. However, the value of the traded equipment is limited to the value of the purchase price of new Ben Hogan golf equipment.


"We've developed this program for a number of reasons” said  White. "We want to help eliminate the growing problem of 'garage clutter' globally.  I've seen plenty of storage units packed with old, unwanted equipment in recent years.  In all seriousness, though, this program is consistent with our mission to make the best-performing equipment in the world much more affordable.  While it may be hard for some players to justify spending $700 - $1,000 on new Ben Hogan irons and wedges, now they can sell us their old equipment to minimize or eliminate their out of pocket expenditures."

About Ben Hogan Golf Equipment Company

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan's reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan's longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at exclusively.  By eliminating the retail "middleman", the Company's cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. To learn more about Ben Hogan Golf, please visit

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For Media Information, Contact: 

Tracy Nackel, Read the Greens, Golf Media, 760-420-1602 or

Vanessa Price, Read the Greens, Golf Media, 714-544-6515 or

© 2018 Ben Hogan Golf Equipment Company, LLC