Industry News

Buffalo.Agency to promote UA Eyewear

(Reston, VA) – Buffalo.Agency has been selected by Eyeking to manage public relations and provide experiential marketing support for Under Armour® Eyewear.

The partnership marries a multi-generational eyewear company at the leading edge of quality and design with one of the sport and lifestyle industries’ premier marketing agencies.  For UA Eyewear, Buffalo will leverage its deep editorial connections to amplify the brand within the golf, run, baseball, fish and lifestyle verticals.  In focus for 2018, is the launch of the new UA Tuned™ lens technology, a collection of contrast-enhancing sport and recovery lens offerings. 

“Buffalo is part of our ‘dream team’ and an exciting partner to promote our innovative eyewear solutions, including the launch of UA Tuned lenses this year,” says Kristine Robinson, Head of Marketing at Eyeking. “With decades of experience in golf, sport and lifestyle marketing and media, it is clear Buffalo is uniquely positioned to tell our robust product stories.” 

“Ripe for powerful storytelling, the new 2018 UA Eyewear products are poised to change the landscape of competitive and amateur athletics” says Rich Katz, Managing Director of Buffalo.Agency.  “True to the brand’s ethos, the lenses, frame technology and design elements help athletes improve their game.”

Buffalo’s work for Bridgestone Golf, ECCO, Hydrapak, LIJA, LPGA, PGA National Resort & Spa, Trendy Sports, World Golf Foundation and other emerging and established brands continues to earn rave reviews. 

UA Eyewear offers sport and lifestyle models for men, women and youth. With premium product designs that are focused on functionality, durable materials and all-day comfort, UA Eyewear enhances the wearer’s confidence, focus and results. UA Eyewear provides a competitive edge in the sport environment and at rest.  

About Buffalo.Agency

Headquartered outside of Washington, DC, Buffalo is a 17-years-young, 55 person, fully-integrated global marketing firm that connects brands and buyers in golf, sport and lifestyle categories.  It helps clients grow profits through a data-driven approach that informs work by Buffalo’s award-winning talent.  Focus areas are strategy, public relations, content development, social media, media buying, creative, data analytics, and search engine marketing.

For more information:, 703-761-1444

About Eyeking, LLC

Based on Long Island, New York with a research and design office in southern California, Eyeking is a multi-generational, award-winning eyewear design firm that develops, markets and distributes private label and licensed eyewear brands globally. License partners include Hobie Polarized and Under Armour Eyewear, for which Eyeking produces sunglasses for golf, baseball, cycling, running, tennis, softball, training and other active lifestyle pursuits. 

For more information visit, 1-866-EYEKING



David Griffith