Industry News

Chase54 to display fall lineup


(New York, New York) – CHASE54 – a golf and lifestyle apparel brand named for the pursuit of the perfect score in golf – will showcase its Fall 2018 Choose Your Now collection at the PGA Merchandise Show in Orlando, Florida January 24-26. Channeling the past, present and future of golf, the collection features nostalgic, current and futuristic styles designed with the proprietary fabric technologies that set the brand apart.

The Choose Your Now range includes two men’s groups and two women’s groups, plus the brand’s ever-evolving Elements Collection that can be mixed and matched into to each group to round out collection with a timeless look. CHASE54’s innovative fabric technologies are incorporated into each collection and feature elements like sun protection, cooling properties and moisture-wicking qualities.

"Our Fall 2018 collection embodies the richness and thrill of golf's past and present, as well as the possibilities of what is yet to come,” says Lulu Faddis, CHASE54 Designer and Creative Director. “There is something for everyone and every time-state you want your game to reflect.”

The men's groups include the sporty Retro Active range highlighted by crease-free fabric technology, while Outdoor Games displays a symbol of golf today and boasts an athletic influence of modern style. The Alternate Bliss ladies’ line is inspired by the idea of a floating new world, boasting whimsical prints in moisture wicking and cooling tech fabrics. Additionally Power Style offers mesh insert and cutaway details combined with bold, color-block designs.

In addition to the collection release, CHASE54 will welcome Fit Golfer Girl, Carolina Romero, into their booth on Thursday, January 25 from 3-4 p.m. to provide one-on-one golf stretching consultations. Romero is a Titleist Performance Institute (TPI) Golf Fitness Specialist, Certified Personal Trainer with the National Academy of Sports Medicine (NASM), a Functional Aging Specialist (Senior Fitness) with the Functional Aging Institute and a Nutrition Coach through Precision Nutrition. 

To schedule an appointment, please contact CHASE54 Marketing Coordinator, Keely Pemberton:  970-302-8110. 


Based in New York, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit