Industry News

Runway fashion to debut at PGA Show

More than a dozen companies participate; Happy Hour Reception, presented by SwingDish, follows

PALM BEACH GARDENS, Fla. (January 9, 2018) – The 2018 PGA Merchandise Show, Jan. 24-26 in Orlando, will feature an all-new runway Fashion Show at the PGA Forum Stage in the Orange County Convention Center on Thursday, Jan. 25, at 5:45 p.m.  More than a dozen apparel and accessory companies will showcase their newest collections in a high-energy fashion show, bringing apparel to life, while accentuating the details, attributes and craftsmanship of each piece.

The PGA Show Fashion Show will be emceed by Bailey Mosier, host, reporter and writer for Golf Channel. The PGA Show Fashion Show Happy Hour Reception, sponsored by SwingDish, will immediately follow and provide a special opportunity to network with designers and brands one-to-one.

Attending PGA Professionals, golf buyers and industry leaders will have a special opportunity to preview the latest golf and resort lifestyle fashions, learn merchandising techniques, source global suppliers and meet with executives of golf apparel market leaders – who will be among approximately 1,000 companies and brands exhibiting at the 65th PGA Merchandise Show, the MAJOR of Golf Business.

Featured Fashion Show Companies:

(As of 1/8/18)

Bobby Jones
Callaway Golf Apparel
Daily Sports
Duca Del Cosma B.V.
Just4Golf LLC
Katherine Way
PING Apparel
Rule 18
Travis Mathew Apparel
Under Armour

About the PGA Merchandise Show

The 65th PGA Merchandise Show, held Jan. 23-26, 2018, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual MAJOR of Golf Business.  The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 23, at the Orange County National Golf Center. During PGA Show days, Jan. 24-26, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. 

Attendance at the 65th PGA Merchandise Show is restricted to PGA Professionals and golf industry personnel.  Attendance and registration guidelines are available at  

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Media Contacts:

PGA Worldwide Golf Exhibitions/Media:  Sherry Major, (716) 662-3855,

PGA Worldwide Golf Exhibitions/Exhibitor:  Mike Choma, (203) 840-5356, 

PGA of America/Media: Michael Abramowitz, (561) 624-8458,