(HILTON HEAD ISLAND, S.C.) – Buffalo.Agency (Buffalo) has been selected to manage public relations for Junior Players Golf Academy (JPGA), the leader in full-time, intensive and student-focused junior golf coaching programs.
The first full-service, integrated marketing firm dedicated to golf, sports, destinations and lifestyle, Buffalo will place JPGA stories and student profiles in consumer and trade media covering golf, sports, news, education and related topics.
A boutique academy headquartered on scenic Hilton Head Island, JPGA boasts a student-to-teacher ratio of 4-to-1 and emphasizes individualized instruction. Students enjoy access to five championship courses on the island for on-course instruction and playing. They are provided an unrivaled opportunity to compete in nationally-ranked tournaments throughout the Southeastern U.S.
“We pride ourselves on creating well-rounded students who excel both on and off the course,” says Keith Bach, JPGA President. “Partnering with Buffalo allows us to increase JPGA’s profile and visibility.”
The full-time program combines world-class golf coaching with comfortable accommodations at The Mitchellville Golf Cottages – 4-bedroom, 4.5-bath homes in a tranquil gated community. It includes three daily meals on campus, transportation, Titleist Performance Institute (TPI) fitness training, weekly video analysis, college counseling and placement, Hurricane Junior Golf Tour membership and nine HJGT events (including travel, accommodations and coaches).
JPGA recently opened a second campus based at Orange County National Golf Center and Lodge in Orlando. It is optimally located for students and families who favor a Florida-based location in a larger metropolitan area with access to a highly-rated international airport (MCO).
“From its locations, state-of-the-art facilities, award-winning instructors and inspirational alumni, JPGA is layered with compelling story angles,” says Shane Sharp, Vice President of Buffalo.Agency. “Its students represent the next generation of golfers, business leaders and global citizens.”
Headquartered outside of Washington, DC, Buffalo.Agency was established 17 years ago as a division of Billy Casper Golf, one of America’s largest golf course owner-operators. The 55-person fully-integrated marketing firm serves companies and organizations connected to the golf, sport and lifestyle markets globally. Buffalo’s data-driven approach helps its 60-plus clients grow brand equity and revenue. It is driven by its award-winning talent in the areas of strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search engine marketing. Golf clients include Bridgestone Golf, ECCO, PGA National Resort & Spa, Casa de Campo and World Golf Foundation.
More information: buffalo.agency, 703.761.1444.