Industry News

Puma, Fowler introduce Aloha Collection

CARLSBAD, Calif. (January 5, 2018) – PUMA Golf, an undeniable leader in golf innovation, design and style, introduced its Aloha Collection, a head-to-toe assortment of apparel, accessories and footwear emanating the relaxed vibe and tranquil beauty of the Hawaiian Islands, which Rickie Fowler will debut on Thursday at the Tournament of Champions at Kapalua.

Inspired by Rickie’s deep respect for his Japanese heritage, the Aloha Collection from PUMA Golf takes a traditional Japanese design and combines it with a fresh take on classic Hawaiian style, adding in subtle golf elements, delivering a custom design with all the performance needed to dominate on course and look sharp off course. 

“The Aloha Collection is a fresh, progressive take on traditional golf apparel, without compromising performance, comfort, or freedom of movement,” said Kristin Hinze, Global Head Apparel, PUMA Golf. “Rickie talks about his grandfather’s Japanese heritage, which inspired the concept for this collection – blending the best of Hawaii with traditional Japanese prints. The result is a cool Collection that seamlessly transitions from the course to the airport to the beachside cabana in style.”  

THE ALOHA COLLECTION: 

The Aloha Woven Shirt ($75) - Rickie will kick off tournament play in Hawaii in this eye-catching, seriously cool Aloha Woven button-up. The shirt takes on the style of a more traditional button-up, but with all the performance needed to play 18. Its moisture-wicking fabric, dryCELL technology, which draws sweat away from the skin, and UV 40+ will keep golfers dry, comfortable and protected from the sun. The shirt features an all-over Aloha print and is as lightweight and comfortable as it is bold and stylish. 

The Aloha Polo ($70) – Featuring the custom Aloha print on the top of the front pocket, interior collar and under the placket, the Aloha Polo, available in Bright White and Peacoat colorways, is the perfect amount of Hawaiian style for on and off course. dryCELL technology combined with moisture-wicking fabric works to keep golfers dry and comfortable for those warm, humid days on course. 

The Aloha Short ($75) – they’re conservative when they need to be, and fun when given the chance, thanks to an optional cuff at the hemline featuring the custom Aloha print, along with subtle print on the back-pocket welts. The shorts utilize a rebalanced pattern, curved stretch waistband featuring PWRSTRETCH, a high-stretch elastic, silicone gripper for comfort and mechanical stretch for maximum range of motion.

The Aloha Golf Shoe ($170) – Athletic styling combined with premium leather accents and a custom Aloha print on the interior mesh bootie, these island-inspired kicks will be sure to turn heads on the golf course. Featuring a revolutionary and proprietary 3D traction system (more details on that technology to come shortly) in a stunning Aloha blue colorway, combined with revolutionary IGNITE Foam for serious comfort, the shoe delivers Tour level performance, stable cushioning and unmatched stability and traction with added points for style. The shoe comes with a 2-year waterproof warranty. 

Aloha GOTIME Flex Snapback Cap ($26) designed with PUMA script logo, this GoTime Golf Cap features a slightly curved bill, and a PWRCOOL, moisture-wicking sweatband to keep you cool when the temperatures heat up. The cap features the Aloha pattern on the top of the bill. 

Big Cat Golf Tee ($28) is perfect for those casual days, yet still delivers an element of style. The tee, which utilizes soft yarn fabric, features the PUMA Cat logo designed with the Aloha print. 

The PUMA Golf Aloha Collection is available now at https://www.cobragolf.com/pumagolf/collections/aloha and select retailers. 

Look Better. Feel Better. Play Better.TM

     

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Media Contact:

Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434

Jared Kelowitz, JDPR, jaredk@jdpr.com, 864.233.3776 ext. 24

About COBRA PUMA GOLF 

COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s Sport Lifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading Sports Brand that designs, develops, sells and markets footwear, apparel and accessories.  For more information, visit cobragolf.com and cobragolf.com/pumagolf.