Industry News

Swannies picks Buffalo.Agency

(Minneapolis, MN.) – Swannies – creator of stylish, comfortable and fun clothing popular among millennial golfers – has selected Buffalo.Agency to turnkey public relations and provide marketing support for events in more than 10 U.S. cities.

Buffalo will leverage its deep editorial connections to promote Swannies’ casual-inspired apparel and accessories including performance polos, graphic t-shirts, hoodies, flip flop golf sandals and mesh-back hats which have generated a cult following. The brand’s ethos that golf should be energizing and approachable especially aligns with 18- to 34-year-old players.

Additionally, Buffalo will help market Swannies-sponsored, millennial-focused golf tournaments in Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and other major metropolitan areas. Teams will compete in traditional nine-hole scramble and party games such as cornhole, flip cup and more. Swannies pop-up shops will sell merchandise at each event.

“Our customers are the future of golf and many embrace it in a more relaxed way,” says Adam Iversen, Co-Founder of Swannies Apparel. “We want players to feel comfortable and accepted on the course through what they wear and how they experience the game.”

“Millennials comprise almost 30% of the golfer population and is the fastest-growing segment,” says Rich Katz, Managing Director of Buffalo.Agency. “In courting this key demographic, Swannies’ innate passion and enthusiasm for the game inspires its collections and experiential activations.”

About Swannies Apparel

Headquartered in Minneapolis and co-founded by Adam Iversen, Matt Stang and Sam Swanson, Swannies Apparel Co. creates and advances a culture of fun and excitement around the game of golf. 

Launching as a Kickstarter campaign in 2015, Swannies initially developed the “Swannies Classic Golf Sandal,” a spikeless flip flop worn on and off the course.  Building upon that success, Swannies has evolved into a full men’s apparel brand and events promotion team dedicated to connecting people through enjoyment of the game.

Designed with casual comfort in mind, the Swannies line of casual-inspired performance polos, graphic t-shirts, hoodies, mesh-back hats, shorts, flip flop golf sandals and other accessories are available at more than 250 golf courses, country clubs and resorts nationwide and at

More information:

About Buffalo.Agency

Headquartered outside Washington, DC, Buffalo was established 17 years ago as a division of Indigo Golf Partners, one of America’s largest golf course owner-operators.  The 55-person fully-integrated marketing firm serves brands connected to the golf, sport and lifestyle markets globally.  Buffalo’s data-driven approach that helps its 60-plus clients grow profits is driven by its award-winning talent in the areas of strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search engine marketing.

More information:, 703.761.1444.



Cassie Phillips