Industry News

Cider Ridge GC hires Shurden

Birmingham, Ala. (November 1, 2017) – Honours Golf, the premier golf management company in the Southeastern United States and subsidiary of Troon, is pleased to announce that Lee Shurden has been named Director of Golf/Club Manager for Cider Ridge Golf Club, an 18-hole public golf facility in Oxford, Ala. In his new position at Cider Ridge, Shurden will oversee the entire club operations, implement new operational standards, enhance the guest experience, grow group outing sales, and develop new players. 

“Lee Shurden has grown within our company and proven himself a valuable asset to the Honours Golf team,” said Bob Barrett, Honours Golf CEO. “He will bring a new perspective to the day-to-day management of the club and will provide a quality golf experience to the patrons of Cider Ridge.”   

Shurden started his career with Honours Golf as a golf operations intern for the award-winning Kelly Plantation Golf Club in Destin, Fla. He later interned at Peninsula Golf and Racquet Club in Gulf Shores, Ala. while continuing his studies at Mississippi State University (MSU). Upon graduation from MSU, Shurden returned to Honours Golf full-time as an assistant golf professional at Limestone Springs Golf Club. He was later promoted to head golf professional for Honours’ flagship properties at World Golf Village Resort – the King & Bear and Slammer & Squire golf courses. 

“Starting my career early on as an intern for Honours Golf enabled me to learn all the facets of club management along with the importance of delivering exceptional customer experiences,” said Shurden. “I consider it a privilege to have learned the business of golf from industry leaders here at Honours Golf, and I value the friendships I’ve made along the way. I look forward to bringing fresh ideas, innovative programs and proven operational practices to Cider Ridge.”

Shurden is Class A PGA Professional and a graduate of Mississippi State University with a bachelor’s degree in business administration and marketing. In his free time, Shurden enjoys playing the guitar and watching college and professional football. He and his wife Miranda are in the process of relocating to the area. 

About Cider Ridge Golf Club
Cider Ridge Golf Club features a mountain-style golf course set within a 450-home golf community in Oxford, Alabama. The club, situated at the base of the state’s tallest mountain – Mt. Cheaha, was built on the grounds of an old apple orchard and takes its name from the history of the property. Under the direction of Honours Golf in 2010, the golf course underwent a one million dollar restoration and new maintenance procedures to improve overall course conditions were implemented. Since this time, Cider Ridge has received rave reviews and awards from numerous online review sites and regional golf publications. For more information call (256) 831-2739 or visit www.ciderridgegolf.com 

About Honours Golf

Headquartered in Birmingham, Ala., Honours Golf was founded on a vision to provide award-winning golf courses with unparalleled course conditions, hire dedicated team members who share a passion for golf, and deliver impeccable personalized service. As a result, Honours Golf has grown to become the Southeast’s leading golf course development and management company.  In 2014, Honours was acquired by Troon and operates as a subsidiary of the global brand.  Honours currently operates 18 award-winning daily fee, resort and private club facilities including Cider Ridge Golf Club in Oxford, MS; the King & Bear at World Golf Village Resort in St. Augustine, Fla.; Reunion Golf & Country Club in Madison, Miss.; Craft Farms Golf Resort and Peninsula Golf & Racquet Club in Gulf Shores, Ala.  The company has plans to grow the Honours Golf brand through third-party management.  For more information, visit www.honoursgolf.com or call (866) HONOURS.

About Troon 

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with more than 270 golf courses in its portfolio. Troon also specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 150 restaurants located at golf resorts, private clubs, daily fee golf courses and recreational facilities around the world. The company oversees operations at Troon Golf, Honours Golf, Troon Privé (the private club operating division of Troon) and Troon International with properties located in 36 states and 31 countries. Additionally, there are 57 Troon affiliated properties featuring 79 courses that have been recipients of a “Top 100” ranking by national and international publications. Troon properties include Lake of Isles Golf Club in North Stonington, Connecticut; Kapalua on Maui, Hawaii; Mauna Lani Resort on the Kohala Coast on Hawaii; The Centurion Club in London, England; Tiburón Golf Club at The Ritz-Carlton Golf Resort, Naples in Florida; Els Club Desaru Coast in Malaysia; and Palmilla Golf Club in San Jose del Cabo, Mexico. For additional news and information, visit www.Troon.com.

Media contacts:

Rob Myers
Troon 
480-477-0506
rmyers@troon.com