Industry News

Buffalo.Agency and Steranka expand offerings

(Reston, VA) – Buffalo.Agency and former PGA of America Chief Executive Officer Joe Steranka have expanded their strategy consultation offerings with the formation of Steranka Sports + Strategy (SS+S).

Led by Steranka and associates, from offices in Palm Beach Gardens, Fla., SS+S provides insights and counsel on media, technology, sustainability, event management and consumer-behavior trends to companies and organizations involved in the sports lifestyle.

In 2013, Steranka began his role as strategic advisor to Buffalo’s portfolio of golf, sport and lifestyle clients, and success led to the official formation of SS+S.  Steranka’s client work focuses on opportunities around the new currency of media that he defines as the development and multi-channel distribution of attention-grabbing, smart, “snackable” and sharable content that breaks through clutter and creates communities.

"Sports hold unparalleled staying power as a marketing platform for authentic storytelling,” says Steranka, Chief Global Strategist of SS+S.  “The passion it invokes means there’s no better affiliation for brands to engage customers than sports."

With a lifelong penchant for golf and bullishness about its strong future, Steranka says it “checks many boxes people seek today – time outdoors and with family and friends, healthy lifestyles and escapes from our 24-7 digital world.  Investing in golf means brands are infiltrating a largely affluent demographic in settings of comfort.”

“Buffalo and Joe Steranka share the mantra that great marketing doesn’t feel like marketing,” says Rich Katz, Founder and Managing Director of Buffalo.Agency.  “Joe’s thought leadership, big ideas and retailer mindset are amazing; and he is a master of directing brand and sales growth for established companies and start-ups.”

About Joe Steranka


Recognized as a sports industry visionary, Steranka’s accomplishments in golf are helping shape the sport’s vitality for generations to come.  While at the PGA for 25 years and CEO from 2005 to 2012, he commissioned the groundbreaking Golf 2.0 study, contributed to golf’s return to the Olympic Games in 2016, expanded the PGA brand globally and negotiated landmark media rights fees for the Ryder Cup and PGA Championship.  Steranka also directed communications strategies for NBA franchises in Cleveland and Washington, and ProServ agency clients Michael Jordan, Jimmy Connors, the late Payne Stewart, Volvo Tennis, Major Indoor Soccer League.

More information:, Joe Steranka blog

About Buffalo.Agency


Headquartered outside Washington, DC, Buffalo was established 17 years ago as a division of Billy Casper Golf, one of America’s largest golf course owner-operators.  The 55-person fully-integrated marketing firm serves brands connected to the golf, sport and lifestyle markets globally.  With a data-driven approach, Buffalo has assembled award-winning talent in the areas of strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search engine marketing.  In connecting brands with buyers, its growing client roster includes Annika Sorenstam (business brand), Bridgestone Golf, Casa de Campo Resort & Villas, Crown & Caliber, ECCO, PGA Golf Club, Sea Pines Resort, PGA National Resort & Spa, US Club Soccer and the World Golf Foundation.

More information:, 703.761.1444.


Christiann Lerminiaux