Industry News

Tagmarshal, foreUP form partnership

(LINDON, Utah) – Tagmarshal – the pace-of-play and efficiencies intelligence system used by golf courses, country clubs and resorts globally – has partnered with foreUP and its course management platform to enable operations staff to easily apply pace analytics and player data to offer more personalized services.

Leading the industry as a pace-of-play solution, Tagmarshal has spurred on-pace play improvements at prestigious resort and private courses from 40 percent to more than 70 percent in only weeks. Average round times have also decreased substantially, routinely 15 minutes or more, allowing public and daily fee courses to add valuable tee time capacity.

foreUP, which integrates a variety of golf-specific management tools into its point of sale suite, is the latest addition to the rapidly expanding Tagmarshal program, whose partner courses identify fast, consistent round times as a key factor in providing outstanding golf outings, which in turn translates to material revenue gains. Along with this new integration, foreUP features include tools to manage inventory, player data, tee times, food and beverage operations, member billing, course marketing and more.

“foreUP’s management suite seamlessly integrates with our system, further enabling courses to improve pace efficiencies for higher player satisfaction,” says Bodo Sieber, CEO of Tagmarshal. “Our top priority is empowering courses with actionable data to improve the accuracy of their field management. As a result, they can pre-emptively resolve bottlenecks and set the pace for an exceptional playing experience.”

The programmatic integration automatically delivers pace profiles upon tee-time reservation and at check-in to help courses incentivize fast players while assisting slow golfers with constructive and non-confrontational support. Tagmarshal’s big data analytics and intuitive modules also unlock insights that guide practical strategies for continuous improvement, allowing courses to offer a significantly enhanced product.

“Tagmarshal's innovative offering complements our suite of course management tools, which focus on helping courses achieve financial and operational success,” says Joel Ragar, Co-Founder and CEO of foreUP. “One of the things top of mind for courses is pace-of-play management, and we’re excited to offer this integration as a way of improving player experience and loyalty.”

A recent USGA survey shows 74 percent of golfers believe pace-of-play is critical to the enjoyment of their rounds, part of the impetus for The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), East Lake (Tour Championship), Carnoustie Golf Links (Open Championship), Ballybunion Golf Club (Irish Open) and many other premier golf destinations to deploy Tagmarshal’s discreet data-transmitting tags.

Partnering with Tagmarshal, private clubs inspire happier members and daily fee facilities offer additional prime tee times capable of generating $100,000-plus in annual incremental revenue. Superintendents also use Tagmarshal data to better manage pin placements, wear patterns, hole set-ups and operational efficiencies.

About foreUP

A leader in golf course management software, foreUP produces highly innovative solutions and increases revenue through an all-in-one suite of golf management tools. Features include managing players, tee times, inventory, food and beverage, billing, marketing and reporting, all seamlessly integrated via a powerful and intuitive interface.

More information: foreUPgolf.com.

About Tagmarshal

Tagmarshal is a pace-of-play management solution that turns pace into an asset. The system uses a series of small “tags” clipped onto one golf bag per group, or installed into carts, which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff, as well as increases in daily rounds. Easy-to-use pace analytics, weather data integration and geo-fencing complete the offering.

More information: tagmarshal.com, 725.333.7354.

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Steve Perry
Buffalo.Agency
703.967.6571
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