During this span, Bridgestone realized significant sales increases at many of the nation’s largest retailers and recorded multiple record setting months, with June becoming the single highest grossing month in company history. This growth was achieved despite a shrinking number of golfers and overall industry product sales. The gains are attributed to an aggressive marketing campaign encouraging golfers to break away from the herd mentality and switch to the superior Bridgestone golf balls for a competitive edge.
Another sales driver came from introduction of Bridgestone’s proprietary BFIT golf ball fitting launch monitor app designed to help players quickly identify the Bridgestone ball best suited to their games. It is based on the company’s proprietary Ball Fitting system that uses data gathered to drive research and development. This real-world understanding of players’ needs has informed numerous technological breakthroughs. More information about Bridgestone’s ball, club and accessories offerings is at www.bridgestonegolf.com.
Other contributors include focus on hyper-targeted digital marketing that raised brand awareness and product trial among audiences seeking unmatched performance from their golf balls and the roll-out of the e6 SOFT and e6 SPEED balls, which were met with critical acclaim from retailers, consumers and media. Sales of the company’s B330 series was bolstered by Bridgestone’s Bryson DeChambeau and Hudson Swafford winning on the PGA Tour and Fred Couples capturing two Champions Tour titles.
“Innovation is part of everything we do, not only creating the best product, but how we market it to help customers realize the benefits inherent to our golf balls,” says Angel Ilagan, President and CEO of Bridgestone Golf. “While we’ve read many reports about golf’s decline, Bridgestone has proven that by focusing on innovation and the needs of consumers we are able to thrive and grow.”
Continuing the incredible momentum built during the first half of the year, Bridgestone recently announced the TOUR B series golf balls. Consisting of four models – X, XS, RX and RXS – the line is the most technologically advanced in company history and replaces the storied B330 series, providing unmatched feel, accuracy and distance over competitors. TOUR B balls will be available at retailers nationwide and on Bridgestonegolf.com beginning October 2.
About Bridgestone Golf
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
More information: bridgestonegolf.com.