Industry News

Carnoustie adds Tagmarshal technology

(CARNOUSTIE, SCOTLAND) – Tagmarshal – the pace-of-play and field-optimizing system used globally by golf courses, country clubs and resorts – is being piloted at the historic Carnoustie Golf Links’ Championship Course, a marquee destination for golfers worldwide.

One of the game’s most celebrated courses, Carnoustie will augment fast golfer pace through Tagmarshal’s sophisticated geo-tagging and pace algorithms that enhance round times by 15-17 minutes and enable courses to provide a consistent pace.

“At Carnoustie, we are continuously looking for ways to enhance our on-course experience,” says Colin Sinclair, Head Golf Professional at Carnoustie. “Tagmarshal’s technology will be a valuable tool in exploring improvement opportunities.” 

Proven at Ireland’s Ballybunion Golf Club (Irish Open), as well as Erin Hills (2017 U.S. Open), Whistling Straits (2020 Ryder Cup), Valhalla (2014 PGA Championship), East Lake (Tour Championship hosts), Kiawah Island (2012 PGA Championship) and many other facilities, Tagmarshal’s discreet data-transmitting tags track walking and cart rounds. With a wealth of intuitive, dynamic information at their fingertips, courses provide positive, non-confrontational player assistance and routinely improve their per-hole goal times while streamlining field management accuracies and processes.

“Carnoustie is one of the most sought-after golf destinations in the world,” says Bodo Sieber, CEO of Tagmarshal. “We are excited to be partnering with their team and look to empower them to deliver efficient, accurate and data-driven support to members and guests, further adding to a world-class experience.”

A recent USGA survey shows 74% of golfers believe pace of play is “critical” to the enjoyment of their round.  Fittingly, the Tagmarshal solution utilizes real time data and industry leading algorithms to improve average round times for a well-managed and consistent pace, enriched golfer experiences, and significant revenue opportunities. Superintendents use Tagmarshal data to better manage pin placements, wear patterns, hole setups as well as operational efficiencies.

About Carnoustie Golf Links

Established in 1850, the Championship Course is one of the few UK courses to have hosted the men’s, women’s and senior Opens. It is also one of three courses – alongside Kingsbarns and the Old Course in St. Andrews – used for the annual Alfred Dunhill Links Championship that attracts numerous celebrities and professional golfers.

More information:

About Tagmarshal

Tagmarshal is a pace-of-play management solution that turns pace into an asset. The system uses a series of small “tags” clipped onto one golf bag per group, or installed into carts, which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff, as well as increases in daily rounds. Easy-to-use pace analytics, weather data integration and geo-fencing complete the offering.

More information:, 725.333.7354.


Chad Kurz