Industry News

Ecco salutes Els’ 100th major start with shoe


(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – announces the release of 100 limited-edition ECCO BIOM® HYBRID CLASSIC golf shoes to commemorate Ernie Els’ 100th major championship appearance at this week’s PGA Championship.

Showcasing colors chosen by The Big Easy, each shoe will be numbered from one to 100 on the heel and feature Els’ logo on the upper, sole and tongue. The limited-edition model will be available early fall at and


“I’m delighted to join what is an extremely exclusive ‘100 Club,’ and to be able to partner with ECCO and produce these limited shoes to benefit my charity is a fitting way to celebrate the achievement,” said Els. “It says a lot about the company that they thought to come to me with this idea. It’s been fun to be involved in the design process and now seeing the final product.”

Els will become only the 13th player in golf’s history to have competed in 100 majors, a record which includes victories at two Open Championships (’02 and ’12) and two U.S. Opens (’94 and ’97).

“To have played in 100 major championships is a remarkable achievement,” said Jesper Thuen, Head of Asia-Pacific and sponsorship at ECCO Golf. “The level of consistency that Ernie has been able to sustain throughout his career pays testament to both his natural talent and his work ethic. We’re thrilled to be able to honor this achievement with these special designs.”

First released in 2012 to industry acclaim, ECCO BIOM HYBRID CLASSIC showcases a completely anatomical last developed by scanning more than 2,500 feet and featuring the company’s patented, award-winning hybrid outsole.

In addition to Els, ECCO Golf shoes are worn in competition around the world by Fred Couples, Smylie Kaufman, Peter Hanson, Thomas Bjørn, Lydia Ko, Minjee Lee, Caroline Masson and Gerina Piller, among others. 


ECCO®, a world-leading brand of shoes combining style and comfort, has built its success on great design and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.

ECCO USA is based in Londonderry, New Hampshire. For more information:, 800.886.3226.



Cassie Phillips