Industry News

ORCA Report tracks key metrics


ORCA Gives Insight to California, Arizona and Illinois Rounds and Revenue Metrics

SCOTTSDALE, Ariz. -- The ORCA Report today released mid-year occupancy and average rate per round metrics for the Phoenix, Tucson, Palm Springs, San Francisco, and Chicago markets. Year to date, the occupancy of participating golf courses in the Phoenix market fell 2.5%, but the average rate per round rose 3.5%. The Tucson golf market fell 9.8% in occupancy but had a 5.8% jump in the average rate per round. Palm Springs grew both occupancy and average rate per round, 1.4% and 1.9% respectively. San Francisco Bay Area occupancy dropped 16.3% and increased average rate per round by 6.4%. Chicago’s occupancy held steady rising 0.7%, and the average rate per round fell 2.2%.

“Golf course owners and operators in the markets ORCA serves are receiving unprecedented transparency on rounds and green fee revenue,” said Mike Loustalot, president of The ORCA Report.  “ORCA is the only independent, confidential, anonymous, rounds and revenue benchmarking platform, with validated data from golf courses point of sale systems.  We are helping golf course operators explain performance, manage 3rd Party relationships and improve tee time pricing with data driven decisions.” 

ORCA tracks occupancy percentage, revenue per available round, the channel mix of bookings, and the average rate per round.  Participating golf courses are able to compare their performance to a self-selected competitive set of golf courses, whose data is displayed anonymously.

The more golf courses that confidentially share data with The ORCA Report, the more powerful golf course owners, operators and tourism entities become.  The ORCA Report is being used by more than 250 golf courses in the Southwest, Northwest and Midwest.

About the ORCA Report:

The ORCA Report is the golf industry’s only independent, trusted, confidential rounds and green fee revenue benchmarking platform.  The report helps golf course owners and operators in three ways: explaining performance in the context of competitors, managing 3rd Party barter relationships, and revenue forecasting and pricing.  To join the report, or learn more, visit or email

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Dave Gilbertson