(LA ROMANA, Dominican Republic) – Casa de Campo Resort & Villas – home to the Caribbean’s premier, luxury golf experiences, including the iconic Teeth of the Dog course – has selected Buffalo.Agency to provide golf marketing support.
Buffalo will position Casa de Campo’s 63 world-class, Pete Dye-designed holes in editorial coverage nationally and in regions with non-stop flights to the Dominican Republic. Adjacent to U.S. and Canadian public relations, content marketing includes authoring golf blogs and leveraging insights from Buffalo’s proprietary golfer database to inform digital campaigns.
The Casa de Campo-Buffalo partnership aligns with a recent report from the Dominican Republic Ministry of Tourism announcing a 10-percent increase in tourists in 2016 (to 6.1 million). Nearly 50 percent of these individuals came from either the U.S. (2.1 million) or Canada (772,000).
Since opening in 1974, Teeth of the Dog is widely recognized as the No. 1 course in the Caribbean and among the top 50 in the world. Dye’s design hallmarks are all present: railroad ties, vast waste areas, peninsula greens and tees, hand-sculpted putting surfaces and a unique assortment of pot bunkers. Oceanfront holes are astoundingly beautiful, causing Dye to famously quip: “I created 11 holes and God created seven.”
Joining Teeth of the Dog in 2002 is 27-hole Dye Fore. Its three nines – Chavon, Marina and Lakes – are distinct. Chavon features seven holes running atop cliffs dropping 300 feet, Marina meanders down to a harbor ringed by restaurants and shops, and Lakes is artfully crafted across tumultuous terrain. Golf course architecture aficionados call Dye Fore “the most underrated course in the Caribbean.”
Located in the interior of the resort property, Dye renovated Links in 2012. The moderately hilly track with tall Bahia grass framing bunkers and undulating greens presents spectacular Caribbean views. Slightly over 7,000 yards from the back tees, it is known as the most forgiving course Dye ever designed.
“For more than 40 years, Casa de Campo has been synonymous with golf and one of the most prestigious destinations in the game,” says Andres Pichardo Rosenberg, President of Casa de Campo. “Buffalo’s modern, data-driven approach to golf destination marketing caught our eye and is primed to drive our golf experience to new heights for generations to come.”
“Golfers of any handicap who don’t play Casa de Campo in their lifetimes are missing out,” says Joe Steranka, Chief Strategy Officer of Buffalo.Agency. “Moreover, the off-course amenities appeal to everyone from baby boomers to millennials.”
About Casa de Campo Resort & Villas
A member of The Leading Hotels of the World, 7,000-acre Casa de Campo attracts affluent travelers with 63 holes of exceptional golf. The Teeth of the Dog, Dye Fore and Links courses – Conde Nast Traveler, Golf Digest, GOLF Magazine and Golfweek award winners – are designed by the legendary architect Pete Dye. They are complemented by spacious hotel rooms, suites and luxury villas. Expertly prepared cuisine from around the world, a 370-slip Marina & Yacht Club, Polo & Equestrian Club, the La Terraza Tennis Center, 245-acre Shooting Club and Altos de Chavon – an artisan’s village modeled after a 16th century Mediterranean city – are other on-property highlights.
Getting There: La Romana International Airport (LRM) is five minutes from Casa de Campo and serviced by JetBlue (direct flights from New York - JFK three times weekly) and seasonally by American Airlines (non-stop service from Miami). A short drive from the resort, Santo Domingo (SDQ) and Punta Cana (PUJ) operate daily direct flights from all major North American airports.
A 50-person, full-service, integrated marketing firm headquartered outside Washington, D.C., Buffalo specializes in the golf, destination, sport and lifestyle markets. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative design work to companies and organizations operating in more than 40 countries. Buffalo’s growing roster of leading and emerging brands includes Arccos Golf, Bridgestone Golf, Crown & Caliber, ECCO, Galvin Green, GOLFTEC, Kauai Visitors Bureau, Keswick Hall, Kolter Homes, LPGA, Nemacolin Woodlands Resort, PGA Golf Club, PGA National Resort & Spa, The Sea Pines Resort, US Club Soccer, United Soccer League and World Golf Foundation.
For more information: www.buffalo.agency, 703.761.1444.