Industry News

Couples plays Bridgestone ball in victory

(COVINGTON, GA) – Fred Couples relied on the Bridgestone Tour B330-S golf ball to capture his second PGA TOUR Champions title of 2017, a two-shot victory at the American Family Insurance Championship contested this past weekend at University Ridge Golf Club in Madison, Wis.

Trailing by three shots entering Sunday, the World Golf Hall of Famer drained four birdies on the front nine en route to a final round 66 and his 13th win on the PGA TOUR Champions. He trusted the B330-S to produce better green side spin and longer drives to give him the edge needed to beat the competition. 

The B330 series is engineered to deliver maximum results for skilled golfers who demand high-level performance in all facets of their game. Designed based on data gathered from Bridgestone's proprietary ball fitting program and validated by the top players in the world, the B330 series is unmatched tee to green.

“I went out Sunday knowing I had to go low and that my equipment would allow me to do that,” said Couples. “Regardless of the shot, my Bridgestone ball delivered exactly what I needed to outpace the pack and put up a winning score.”

“Fred continues to play exceptional golf and the fact he has won twice this year is a testament to that,” says Angel Ilagan, President and CEO of Bridgestone Golf. “He takes his game very seriously and only puts equipment in play that gives him an advantage over the competition. Whether you’re a former Masters champion, like Couples, or trying to break 100 for the first time, our golf balls will outperform anything on the market and help you find your edge." 

In addition to Couples, FedEx Cup champion Brandt Snedeker, Olympic bronze medalist Matt Kuchar, three-time major champion Nick Price and young phenoms Bryson DeChambeau and Hudson Swafford have all won using Bridgestone products. Scores of fellow professionals choose to use Bridgestone balls without compensation.

About Bridgestone Golf

Headquartered in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. The pioneer of ball fitting since 2007, Bridgestone has conducted more than 300,000 in-person sessions using launch monitors and one million-plus online. The data informs continuous innovation and advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information:  www.bridgestonegolf.com 

MEDIA CONTACT:
Bill Feidler
Buffalo.Agency
703.615.4034
bfeidler@buffalo.agency