(OAKLAND, CA) – HydraPak® – the creator of innovative hydration solutions for performance-driven people – and Access Fund, the national advocacy organization that keeps U.S. climbing areas protected and accessible to the public, have partnered to support public land conservation through awareness and charitable fundraising at Outdoor Retailer Summer Market 2017.
HydraPak will produce 500 limited-edition, co-branded STOW 500ML bottles designed by Igawa Design exclusively for Outdoor Retailer. Each bottle will be given away to attendees, for a requested $5 donation with 100% of the proceeds going directly to Access Fund’s public land conservation efforts. The bottles will be a commemorative piece of memorabilia for the last Outdoor Retailer in Salt Lake City, and are intended to keep participants of the “This Land is Our Land” March hydrated while they support the cause on Thursday, July 27th.
“We know public land conservation is the hot button issue at Outdoor Retailer this year – but it’s a cause we’ve supported for years – so we wanted to make sure we remained involved in a tangible way,” says Matt Lyon, CEO of HydraPak. “Access Fund helps protect climbing on public lands, so we’re pleased to support their advocacy work through fundraising with our climbing-specific STOW bottle.”
The STOW is a new flexible bottle made by HydraPak debuting at Outdoor Retailer for Spring 2018. Available in 500ML and 1L sizes, the STOW is a soft-walled bottle that flattens and rolls up when empty, making it 80% lighter and easier to carry than a hard bottle. Its minimal design and ultra-durable construction allows users to pack it where most hard bottles won’t fit. Ideal for camping, hiking or backpacking, the spill-proof nozzle makes for convenient drinking no matter the activity.
“It felt like a natural fit to partner with HydraPak to defend our climbing areas,” said Michael Allen, Development Director at Access Fund. “They push the boundaries of hydration with products that athletes and climbers alike rely on to perform at their peak. Every critical dollar raised toward this initiative will help support Access Fund’s advocacy work around Bears Ears and all our National monuments.”
Renowned for its expertise in manufacturing with TPU, HydraPak produces a broad range of purpose-built flexible bottles, soft flasks and reservoirs. Through its own branded products and partnerships with dozens of OEMs, HydraPak’s focus categories include the outdoor, mountain biking, running, winter sports, tactical and adventure travel markets.
The special edition ORSM STOW bottles will be available at the HydraPak (#5031) and Access Fund (#3050) booths while supplies last.
Pushing boundaries to redefine the future of hydration, HydraPak creates innovative solutions that stand up to the harshest environments. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for nearly two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted partner for dozens of major OEMs. These renowned global brands integrate HydraPak’s proprietary designs and technologies into their hydration products for recreational, athletic and military use.
About Access Fund
The Access Fund is the national advocacy organization that keeps climbing areas open and conserves the climbing environment. Founded in 1991, the Access Fund supports and represents millions of climbers nationwide in all forms of climbing: rock climbing, ice climbing, mountaineering, and bouldering. Six core programs support the mission on national and local levels: climbing policy and advocacy, stewardship and conservation, local support and mobilization, land acquisition and protection, risk management and landowner support, and education. For more information, visit www.accessfund.org.
About Igawa Design
Igawa Design is an award-winning, boutique branding and design firm based in Southern California. Founded in 2001 on the principle that excellent design can shape people’s perceptions of a brand and elevate its value in the marketplace. We craft smart, engaging & strategic work that helps create a meaningful connection between brands and consumers — we make design matter.
Our services include brand identity, brand strategy, packaging, advertising, collateral, retail, tradeshow, mobile and websites. Learn more at www.igawadesign.com.