Industry News

Antigua Group to handle 3,000-plus events in ’17

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PEORIA, AZ - Antigua Group, Inc. - one of the nation's leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – is participating in more than 3,000 events in 2017. 

This large volume has become typical for Antigua’s six-person event services department that’s dedicated to managing such affairs for the company’s customer base. An “event” can be the men’s invitational at a country club, a charity fundraising golf or tennis tournament, an event on the various professional golf and tennis tours, a sales meeting, convention, major championship, Solheim Cup, Ryder Cup, World Series or the Super Bowl. Whatever the occasion, events are always on a specific date, have tight deadlines, and are ensured by Antigua to come off on time and complete. They have several components requiring logoed apparel and headwear, including on-site retail, online retail, volunteer uniforms, patron gifts and pro-am gifts. Many major events also require 24-hour fill-in for retail sale with logoed goods. 

Antigua started its events services department in 1990 and has grown the event business each year. This past February, the company was an invited vendor to the NFL Experience at the Super Bowl. And in August, Antigua will be a proud lead vendor at the Solheim Cup in Des Moines, handling all pertinent components with staff on-site working the retail pro shops and filling in logoed inventories. 

“The event business is a very important aspect of all our business channels,” says Ron McPherson, CEO of Antigua. “Whether it’s a Super Bowl, a major golf event, a corporation’s national sales meeting, or an event on the professional tennis circuit, Antigua is there to provide customized product and services .. on time and through completion.” 

To learn more about Antigua's event services, visit https://vimeo.com/213137794 to see a brief video. 

About Antigua 

Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), Major League Soccer (MLS), National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men's, women's and children's apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America 

Find Antigua on the web at: www.Antigua.com and ShopAntigua.com 

Like Antigua on Facebook at: facebook.com/Antigua 

Follow Antigua on Twitter at: twitter.com/AntiguaWear 

See Antigua YouTube videos at: youtube.com/AntiguaWear 

The Antigua Group, Inc. 16651 North 84th Avenue, Peoria, Ariz., 85382 

For more information on The Antigua Group, visit them online at www.antigua.com or contact Mary Beth Lacy at mb@mblacy.com or call(760) 346-6942.