Buffalo.Agency to Support Merger with The Women’s Golf Association of Massachusetts
(NORTON, Mass.) – The Massachusetts Golf Association (MGA) – a non-profit organization dedicated to promoting and preserving amateur golf statewide since 1903 – has selected Buffalo.Agency (Buffalo) to provide strategic marketing and communications support.
Buffalo will work closely with the MGA, its 360 member clubs and 87,000 Bay State golfers. The company will refine the MGA brand strategy, develop new creative marks, identity and materials, and establish a broader reaching social media program to connect with even more current and future golfers throughout the state.
The body of work will be executed by Buffalo to support the impending merger of MGA and the Women’s Golf Association of Massachusetts (WGAM), effective January 1, 2018.
“The MGA and WGAM partnership brings together two 100-plus year organizations to create a unified vision for golf in the Bay State,” says Jesse Menachem, MGA Executive Director. “Working with Buffalo reinforces our collective commitment to engage members and clubs through unique experiences which grow the game.”
The combined organization, under governance of a board comprising men and women, will focus on cultivating a broader suite of offerings to both member clubs and golfers. This melding of enhanced services will include grow-the-game initiatives, championships, member events, junior golf, handicapping, course rating, and volunteer resources. The MGA will also expand its role as administrator of The First Tee of Massachusetts and its four program locations.
“Golf in Massachusetts has a storied history and the MGA is inspiring future generations of players of all abilities,” says Glenn Gray, Vice President of Buffalo.Agency. “Here’s to further strengthening MGA’s leadership role in New England and the golf industry at large.”
As the nation’s seventh largest state golf economy, the MGA is part of a local golf industry that drives a direct annual economic impact of $2.7 million that supports nearly 26,000 jobs. In recent years, the MGA has become the standard bearer of advancements in real-time Championship scoring, educational seminars, charity involvement and junior programs.
About Massachusetts Golf Association
Founded in 1903, the MGA oversees amateur golf in the Commonwealth. It represents the interests of more than 360 clubs (two-thirds public access) and 87,000 members statewide while conducting 12 Championships and other events. Headquartered at the William F. Connell “Golf House” and Museum in Norton, the MGA operates the Massachusetts Golf Hall of Fame that honors the state’s most influential ambassadors, including LPGA alum Pat Bradley, legendary golf course designer Donald Ross and others.
More information: www.mgalinks.org, 774.430.9100.
A 50-person, full-service, integrated marketing firm headquartered outside Washington, DC, Buffalo specializes in the golf, destination, sport and lifestyle markets. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative design work to companies and organizations operating in more than 40 countries. Its growing roster of industry-leading and emerging brands includes Arccos Golf, Bridgestone Golf, CHAMP Spikes, ECCO, Galvin Green, GolfTEC, Kauai Visitors Bureau, LPGA, PGA National Resort & Spa, Sea Pines Resort, US Club Soccer, United Soccer League and World Golf Foundation.
More information: Buffalo.Agency, 703.761.1444.