Industry News

Youth on Course partners with banks

PEBBLE BEACH, CA — Youth on Course — the non-profit providing youth access to affordable golf, meaningful high school employment opportunities and college scholarships – announces a partnership with RBC Royal Bank and City National Bank to offer selected Youth on Course members a putting clinic with eight-time PGA Tour winner Brandt Snedeker at Green Hills Country Club on May 22.

The 2012 FedEx Cup champion, 2015 AT&T Pebble Beach Pro-Am champion and member of the victorious 2016 Ryder Cup team, is one 13 Tour players who wear the RBC brand. Team RBC, includes Ernie Els, Jim Furyk, Matt Kuchar, Graeme McDowell, and Morgan Pressel. 

Often referred to as one of the best putters in the world, Snedeker will share his putting insights with nearly 20 Youth on Course members from the Bay Area. Snedeker, who grew up playing a rural Missouri course managed by his grandmother, recognizes the importance of providing youth with affordable access to golf.

“Our core purpose is to help youth experience life-changing opportunities through the game of golf,” said Youth on Course Executive Director Adam Heieck. “Giving our youth members a chance to learn from and talk with a PGA Tour player of Brandt Snedeker’s talent will surely inspire them.”

RBC has a long history of supporting a wide range of initiatives to help children and youth realize their potential. The partnership with Youth on Course is a natural extension the RBC mission of helping clients thrive and communities prosper.

Since 2006, nearly 500,000 rounds of golf have been subsidized by Youth on Course so that each member plays for $5 or less per round. Currently active in 14 states, roughly 20,000 kids ages 6-18 enjoy affordable rates at hundreds of courses.  

With cost barriers removed, young people can play more golf and realize its many physical, mental and social benefits. Notable supporters include 2x NBA MVP Steph Curry, World Golf Hall of Famer Tom Watson and Golf Channel personality Matt Ginella.

For more information on supporting Youth on Course, please visit 

About Youth on Course

The core purpose of Youth on Course is to provide youth with access to life-changing opportunities through golf. Members receive access to hundreds of courses for $5 or less, employment opportunities through the Caddie Academy and internship program, and college scholarships.
Headquartered in Pebble Beach, Youth on Course began as the charitable arm of the Northern California Golf Association. In 2014, Youth on Course began partnering with state and regional golf associations to expand nationally, with the goal of providing access to affordable golf in all 50 states by 2020.

For more information, please visit: 

About City National

With $45.1 billion in assets, City National Bank provides banking, investment and trust services through 72 offices, including 16 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada, New York City, Nashville and Atlanta. In addition, the company and its investment affiliates manage or administer $55.5 billion in client investment assets.

City National is a subsidiary of Royal Bank of Canada (RBC), one of North America’s leading diversified financial services companies. RBC serves more than 16 million personal, business, public sector and institutional clients through offices in Canada, the United States and 35 other countries.

For more information about City National, visit the company’s website at

Tommy Glasgow