Industry News

Aline selects Duran Group for marketing efforts

(Marblehead, MA) – ALINE, creators of a new class of golf equipment that replaces your shoes insoles, announced today that they have selected The Duran Group to lead the company’s Sales and Marketing efforts for its Foot Suspension System in the U.S. golf market.

The Duran Group's dual sales team of Inside and Outside Sales Representatives will represent the ALINE brand to all USA based golf pro shops and golf specialty retailers, in addition to working with leading Golf Specialty Chains such as Worldwide Golf and PGA Tour Superstore.

"ALINE’s advanced Foot Suspension System is perfect for Golf, and it clearly shows with the high number of Tour Players using the product in competition", stated Tony Duran the President/Founder of The Duran Group. “We are excited about the opportunity to grow this new category in Golf, since it fits well with our objective of selling the best in Game Improvement products, and ALINE adds a new footwear profit center for our golf shops and golf retailers nationwide.”

"We are excited to bring ALINE Golf to market with the Duran Group,” said Art Rogers, President of Global Sales and Marketing for ALINE. “Their 25+ years of Sales and Marketing experience in this segment will allow ALINE to further accelerate our growing position in the sport.  We believe that the Duran Group will effectively communicate the true benefits of ALINE’s Patented Foot Suspension System not only to Golf retailers but to golfer's themselves.  The over 100 PGA Tour Pros, Caddies and Officials that have adopted ALINE for their game have helped seed the brand for the Duran Group’s efforts."  

Golf pro shops and specialty stores can contact The Duran Group for orders at (800) 746-8144 or by email at

About The Duran Group

Headquartered in Orange County, CA, The Duran Group is the largest sales and marketing firm in golf. With established working relationships with over 6500 golf pro shop locations in the USA golf market, The Duran Group has been an integral part of the growth of over 50 golf and sports companies over the past 25 years, including the development of several new categories in golf such as plastic spikes, hybrid clubs, Golf GPS, robotics and single rider standing electric carts. The Duran Group also owns the National Golf Sales Association (NGSA) which is one of the five major associations in the Golf Industry. For more information:, 800.746.8144. Ext. 101

Founded in 2005 by a team dedicated to improving performance and health from the ground up, ALINE patented technology optimizes a golfer’s performance by properly aligning the back, hips, knees and ankle.   This helps reduce lower body fatigue and improves swing mechanics, resulting in maximization of ground force reaction for more distance and accuracy.  Proven by 10 PGA Tour wins, Olympic Gold Medals, over 100 X Games medals and doctors across the country, ALINEs are designed for performance in sports and life.  ALINE makes similar equipment for Skiing, Snowboarding, Hiking, Cycling, Gym Workouts, Running, Walking and General Fitness activities.  ALINE…what’s inside counts.  

For more information on ALINE visit their website at 

Media members interested in field testing ALINE’s Patented Foot Suspension System for an editorial review should contact Joe Wieczorek of The Media Group or call (847) 956-9090.

For Information Contact:      

Joe Wieczorek
The Media Group, Inc.
(847) 956-9090