Industry News

Buffalo Agency appoints Van Duyne as vice president

(RESTON, VA)Buffalo.Agency, the premier full-service, integrated marketing company dedicated to golf, destinations, sports and lifestyle brands, has named former Golfweek Sales Director Chris Van Duyne as Vice President.

Van Duyne will focus on Buffalo’s resort-destination-real estate practice, expanding the portfolio of clients for which it manages strategy development, public relations, content, social media, branding, creative, data analysis, digital marketing, SEO, research and experiential programs.  He will also serve as Director of Advertising for the new Morning Read and Where to Golf Next newsletters, which are represented by Buffalo and reach the inboxes of more than one million active golfers per distribution.

Prior to his leadership role at Golfweek, Van Duyne held senior marketing and sales positions at a marketing firm specializing in gated residential communities and the hospitality industry, as well as national magazines Modern Luxury and Garden & Gun.

“Chris Van Duyne is the consummate professional who delivers custom marketing programs that exceed clients’ ROI targets,” says Rich Katz, Founder and Managing Director of Buffalo.Agency.  “He is expert in multi-channel platforms and, specifically, his digital acumen aligns with this rapid Buffalo growth area.”

“The new Buffalo.Agency is designed to meet the modern demands of marketing and increase market share for clients,” says Van Duyne.  “From its start as Buffalo Communications, this agency has become the standard bearer of all things marketing in the golf-lifestyle industry; its growth trajectory makes it the perfect time for me to join this highly-talented service team.”

Highlighting its momentum, Buffalo was recently appointed agency of record for Bridgestone Golf, Sports Fitness Industry Association, Querencia Golf Club & Community (Cabo San Lucas), Reserva Conchal Beach Resort Golf & Spa (Costa Rica), 18Birdies, Tagmarshal, Thor Guard, Aquatrols and Kolter Homes.

About Buffalo.Agency

A 50-person, full-service, integrated marketing firm headquartered outside Washington, DC, Buffalo specializes in the golf, destination, sport and lifestyle markets.  It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative design work to companies and organizations operating in more than 40 countries.  The agency enjoys a growing roster of industry-leading and emerging brands, including Arccos Golf, Bridgestone Golf, CHAMP Spikes, Crown & Caliber, Dollamur Sport Surfaces, ECCO, Galvin Green, GolfTEC, Hydrapak, Kauai Visitors Bureau, Keswick Hall, LPGA, PGA Golf Club, PGA National Resort & Spa, Sea Pines Resort, US Club Soccer, United Soccer League and World Golf Foundation. 

More information: www.buffalo.agency, 703.761.1444.

About Morning Read 

Conceived by Alex Miceli – originator of golf.com, Founder of The Golf Wire and former Publisher of GolfweekMorning Read showcases original golf content, “breaking news” and opinions from prolific golf writers, as well as press releases from companies and organizations in and related to golf.  With a daily distribution of more than 1,000,000 active golfers – plus 100,000 golf industry leaders – Morning Read has the largest newsletter audience in golf.  The soon-to-launch companion weekly e-newsletter Where to Golf Next will also reach 1,000,000 golfers per distribution.  It covers all things golf travel, including a “fun meter” about golf and resort courses readers can play.

More information:  www.morningread.com, 678.296.9546.

 

MEDIA CONTACT:
Cassie Phillips
cphillips@buffalo.agency
703.891.3391