Industry News

Global Value Commerce reintroduces Tourney Collection

(RALEIGH, NC) – Secondary-market expert Global Value Commerce (GVC) – owner and operator of the world’s largest e-commerce platform for pre-owned golf equipment and new golf gear – has reintroduced the world-renowned Tourney Collection apparel line.

Known for its longstanding heritage and association with championship golf, the Tourney Collection combines the latest in microfiber and textile technology with timeless designs for classic looks from golf’s golden era.  A wide assortment of clean-lined and versatile men’s polo shirts, pants, shorts and light outerwear are also stylish for business casual settings.

“The Tourney Collection harkens back to ’60s, ’70s and even ’80s when golf style was super sophisticated,” says Ed Byman, CEO of GVC, the exclusive distributor for the complete apparel range.  “Golfers are clamoring over the line’s blend of golf-inspired fashion and performance.”

Tourney Collection was co-developed by GVC and The Tharanco Group, owner of the Greg Norman Collection and Dunning Golf apparel brands.  It is available exclusively on GlobalGolf.com.

Originally associated with MacGregor’s Tourney-branded golf clubs, played by Jack Nicklaus, Tom Weiskopf and Greg Norman, the Tourney Collection is now a standalone apparel line.  Styles retain the regal crest logo and namesake that was a fixture on the PGA Tour and in pro shops. 

About Global Value Commerce

Headquartered in Raleigh, NC, GVC is the trusted destination for buying and selling previously-played golf equipment at GlobalGolf.com, 3balls.com and TaylorMadeGolfPreOwned.com.  Its PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins.  The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, including exchanges, demos and un-hit overstock.  The websites, including the company’s latest acquisitions, FairwayStyles.com and GolfShoesOnly.com, also sell new golf gear.  GVC employs 130 people, including PGA members and other golf-equipment experts who develop extensive content about product attributes and who advise customers about how different types of equipment make them better players.  Distribution centers in North Carolina and Utah total 80,000 square feet and house more than 400,000 units at any given time.

More information:  globalvaluecommerce.com, 866.843.0262

CONTACT:

Ben Cramer
Buffalo.Agency
703.940.3592
bcramer@buffalo.agency