Industry News

Golftec expands club-fitting options

(Englewood, Colo) – GOLFTEC – the world leader in golf lessons and top employer of PGA Professionals – has taken its acclaimed TECFIT® custom club-fitting program to a new level by now offering an extensive array of component club head/shaft combinations in addition to leading-edge technology and software that combines swing characteristics with ball flight data to help properly identify the optimal equipment for each student. 

The program is being rolled-out across more than 30 centers in key markets for the beginning of the 2017 golf season, which positions GOLFTEC as the No. 1 component club-fitting provider based on total facilities operated. All GOLFTEC centers will implement the new system within a year. Beyond diverse equipment options prominently on display, the company will now have dedicated fitting specialists onsite to work with students and their coaches to deliver a TOUR-like fitting experience. 

In order to provide the best possible components, GOLFTEC has partnered with True Spec Golf to offer unique shaft options and fulfillment of custom orders for equipment built to the tightest tolerances from top OEMs including Callaway®, TaylorMade®, Mizuno® and PING®. 

Operating more retail doors than anyone in golf and continuing to rapidly expand, GOLFTEC is already among the leaders in the club-fitting category with nearly 20,000 TECFIT sessions annually. The new program is designed to further grow merchandise sales and complement its industry leading instruction plans. Both bolster the company’s mission to help people play better golf.  

“For years we have been the No. 1 provider of instruction in the world and now we’ve set our sights on gaining significant market share in equipment sales,” said Joe Assell, Co-Founder and CEO of GOLFTEC. “We’ve always approached club-fitting in the same way we’ve defined our instructional practices, which starts with an unbiased, fact-based diagnosis and our singular goal of helping students play their absolute best.”

Roll out of the new program will be supported by an aggressive marketing plan, creative advertising and launch promotions, including a discounted $95 TECFIT fitting fee and $100 towards any Game Plan or Lesson Package.

“We’re excited to partner with GOLFTEC on this initiative, as they have the most impressive footprint in the industry and touch an incredible number of passionate golfers,” said Hoyt McGarity, CEO of True Spec Golf. “The benefits that come with custom club-fitting have been extremely well documented and their sheer customer base combined with our expertise is a winning formula for everyone.”

The renowned GOLFTEC coaching team is comprised of experienced professionals worldwide, most of whom are PGA Professionals and have taught thousands of lessons. Each goes through a rigorous, multi-week certification at GOLFTEC University including continued advanced training to master the analysis of golf swing mechanics, technology utilized by GOLFTEC and the most effective training and club-fitting techniques. Committed to strengthening the industry and hiring only the best staff, GOLFTEC is the largest employer of PGA Professionals in the world.

To learn more about GOLFTEC, please visit or call 877-446-5383.


The world leader in golf lessons and top employer of PGA Professionals has a 96 percent success rate among its students. Since 1995, GOLFTEC Certified Personal Coaches, the vast majority of which are PGA Professionals, have given more than 7 million lessons. The company operates hundreds of centers worldwide and has a presence in almost all major U.S. cities, Canada, Japan, Hong Kong and South Korea. All lessons are based on the company's "Five Factors:" Fact-Based Diagnosis, Sequential Lessons, Video-Based Practice, Advanced Retention Tools and TECFIT® club-fitting. To date, more than 600 GOLFTEC Coaches work across a global network of Improvement Centers, consisting of both corporately-owned and franchise-owned locations and employees.



Bill Feidler