HUNTINGTON BEACH, CA – April 4, 2017 – SRIXON®, a global leader in high-performance golf equipment and a brand Dedicated to Improving Your Game™, is proud to introduce the new Q-STAR® TOUR golf ball. This all-new ball model delivers Tour Performance for Golfers With Moderate Swing Speeds. The SRIXON® Q-STAR® TOUR is available in Pure White™ and officially launches in North America on Friday, April 14, 2017. It carries a minimum advertised price of $29.99 per dozen.
With the new Q-STAR TOUR, Srixon focused on developing a tour-caliber golf ball in a lower-compression design that helps moderate swing speed golfers achieve more distance on full shots while maintaining the excellent feel and greenside spin performance of its Z-STAR® Series offerings. It was designed especially for skilled golfers with moderate speeds who demand the performance and feel of a tour ball; the lower compression allows these players to achieve optimal distance on full shots. Golfers can expect the Q-STAR TOUR to deliver exceptional total performance from tee to green, including tremendous iron distance and tour-caliber greenside spin control.
· Lower-Compression Energetic Gradient Growth Core. The E.G.G. core is easier to compress with lower driver spin for impressive distance and accuracy on full shots.
· Urethane Cover With Spin Skin Coating. Premium cover and advanced coating promote soft feel with enhanced greenside spin control.
· 324 Speed Dimple Pattern. The low drag design improves flight performance for longer distance with more control.
“Q-STAR TOUR was designed primarily for good players with moderate swing speeds. The problem we identified is that these golfers aren’t optimizing their performance by playing a high-compression tour ball because they aren’t able to compress it, so they end up sacrificing distance off the tee and with their irons,” said Michael Ross, Senior Product Manager for Golf Balls. “These golfers don’t need to play a high-compression tour ball just so they have the excellent greenside spin performance that they’re used to. They would benefit greatly from playing a ball that offers the same great greenside performance but is easier to compress. That’s why we developed the lower-compression Srixon Q-STAR TOUR.”
The new Srixon Q-STAR TOUR comes to market having already been recognized as a Gold Medal winner on the 2017 Golf Digest Hot List – with 5 STARS for Feel, Performance and Innovation.
Independent Test Results:
Srixon worked with Golf Laboratories to conduct independent outdoor robot testing on the new Q-STAR TOUR golf ball against key competitors. The results proved it delivers exceptional tee-to-green performance at an incredible value:
· Advanced core and dimple technology enable the Srixon Q-STAR TOUR to deliver longer driver distance than many of the similarly priced and more expensive, ionomer cover competitor balls and almost all of the more expensive, urethane cover competitor balls tested. With very low driver spin, including low sidespin, the Q-STAR TOUR minimizes the effects of hooks and slices so golfers are able to drive the ball with more accuracy.
· Where Q-STAR TOUR really stands out is mid-iron distance. The core and highly resilient mid-layer work together to generate high ball speed with a high launch angle. These favorable launch conditions create substantially more distance for the Q-STAR TOUR than most competitor balls tested.
· The Srixon Q-STAR TOUR particularly distinguishes itself from similarly priced or more expensive ionomer cover balls in greenside spin performance. Thanks to the high friction caused by the Spin Skin coating, the Q-STAR TOUR demonstrates dramatically more spin around the green than even the best performing ionomer cover balls tested. It also compares closely in spin performance to competitor urethane balls tested.
The SRIXON® Q-STAR® TOUR golf ball officially launches in North America on Friday, April 14, 2017, at a MAP of $29.99 per dozen. For more information on Srixon products and staff players, please visit srixon.com.
Based in Huntington Beach, CA, Srixon®, is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park, as well as many others. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to providing "Tour-proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf." For more information, please contact Eli Miller (714) 889-6441 or visit us online at srixon.com.