Industry News

The Golf Range @ Branchburg, N.J., upgrades facility with Inrange

New Jersey’s premier golf practice and entertainment center becomes first to offer the technology in the Northeast

(LONDON, England) Inrange® has been selected by The Golf Range @ Branchburg, NJ to upgrade the facility’s 77-stall, two-tier driving range with its industry-leading ball-tracking system to create a perfect environment that promotes both fun, stress-free entertainment for casual and beginning golfers and technologically-aided practice sessions for avid players.

Inrange ball trace

Twenty-one bays at The Golf Range have been fitted out with HD touchscreen monitors, while three VIP bays also feature gallery screens, extra seating, fridges and an additional TV. In addition to the core Inrange practice experience, each of the 21 bays also incorporate an unparalleled entertainment experience through Inrange+, where players of all skill levels can compete in fun, multiplayer games. The remaining 56 bays at The Golf Range have access to a full-suite tracking experience through the Inrange® App. The newest installation in the U.S. continues to build Inrange’s presence around the world, as over the past month the system has debuted in a variety of regions, including Abu Dhabi and South Africa.

“We looked at different options on the market and selected Inrange because they can produce an atmosphere at our facility that’s equally appealing to players of all skill levels while growing our business so we can continue to provide a fun, safe place to play,” says Steve Oakes, Owner of The Golf Range @ Branchburg. “The technology is incredibly impressive, and the user interface adds a whole new level of fun to the overall driving range experience. We encourage everyone to invite their friends and family to come check it out.”

The system consists of radar sensors placed in and around a driving range that create a series of interlocking radar fields. Once calibrated, they can determine the origin of each ball (which bay it was hit from), and track its entire flight, no matter how long or short, in real time. The resulting data is relayed either to an in-bay touchscreen or via the cloud to the Inrange® App on the player’s mobile device.

Easily covering a range of 100 bays or more, these sensors can track dozens of balls hit simultaneously, each from a different origin, and provide detailed data on speed, trajectory, path, landing point and more, to within a yard. Unlike competitor’s systems, they are impervious to all ambient conditions such as darkness, rain, mist and audible noise.

Inrange® was founded by a group of highly respected South African engineers who used their expertise in the world of radar and radio telescopes to develop the most advanced, accurate and reliable tracking system in the world.

Beyond its advanced hardware, the company is focused on providing the best user experience possible through its interactive app and in-bay displays. The goal when developing the system was to provide golf’s newcomers an experience that would leave them hungry for more, while giving serious players a focused way to improve their handicap with every session. This is achieved through a variety of fun games enjoyable for all skill levels.

“This region is home to some of the best golf courses in the world and a very passionate community of golfers, making it ideal for our growing presence in the U.S.,” says Nick Longley, Inrange® Co-Founder and Commercial Director. “The facility is already very popular with local players but with the addition of Inrange®, we’re helping them generate even further excitement with current customers, while also drawing new players.” 

Beyond being a source of entertainment and practice for golfers, Inrange® allows facilities to capture a new secondary revenue stream, as patrons naturally want to spend more time at the facility, order more food and beverages and return often with friends. With quick installation and continuous customer service, Inrange® works closely with properties of all shapes and sizes to provide a custom-tailored solution for specific needs and budgets.

The company offers a variety of unique ways for facilities and customers to experience the system. A free-to-download app available through the App Store and Google Play lets users track data and play games on their smartphones at Inrange® facilities either solo or with others. Inrange+® is the ultimate multiplayer golf entertainment experience, where bays are equipped with display monitors and seating, ideal for challenging friends and enjoying a fun day at the range.

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Inrange logo

About Inrange® Golf
The foundations for Inrange® began in the 90’s, when the engineers who would go on to create the company developed FEKO, a computational electromagnetics code for high-frequency engineering applications (such as radar) that remains a global industry standard, used by everyone from BMW to Boeing to NASA. Over the past two decades they have focused on designing antennas and building ultra-sensitive radio receivers for radio astronomy, culminating in the completion of MeerKAT, the most sensitive radio telescope of its kind in the world. Following a passion for golf and sports in general, the team felt that the driving range experience could be much more than what it was and in 2015 they begin initial work on Inrange®. Today, the company’s solutions are featured in ranges around the world, including some of the most popular destinations in London and the famed David Leadbetter Academy outside of Orlando, FL.

Ryan Parsons
Buffalo Agency