Custom golf bag for former Masters champion nets high visibility for Clear Golf
(Ft. Lauderdale, FL) – Every new company in the golf industry hopes for the players at the highest levels to take notice – and maybe even use – its product in competition. For ORCA Golf Bags, this dream came true on the biggest of stage. When former Masters Champion Charl Schwartzel put his new Clear Golf bag into play last week at The Masters, ORCA co-owner and lead designer, Erica Bennett, saw the bag during the television coverage, it was a dream come true. ORCA was commissioned by Clear Golf to create the Masters-themed bag. Schwartzel plays Clear Golf’s Tour Green golf ball.
ORCA Golf Bags is owned and operated by Erica and Deborah Bennett of Fort Lauderdale. Their story is not unique among the ranks of golf industry upstarts: two smart, successful business people with a passion for the game find their calling within the industry and set out to change at least one corner of the golf world. Like most, they personally identified within a niche, in this case the golf bag, and set out to create the proverbial “better mousetrap.” Four years ago, they set out on their journey as the only women-owned golf bag design/build company in the United State, and now they are about to have their work carried across the Augusta National landscape.
“When I saw the Clear Golf bag we designed on television, I became quite emotional. It took me back to the little girl growing up in Jamaica with a dream to be successful in the sports world. I didn’t have a lot of opportunities,” said Bennett, an accomplished athlete and author who fell in love with golf later in life. She added, “When I saw the bag on TV at The Masters, I thought, ‘if another little girl with the audacity to dream saw this story and thought, I can do this, it would be worth the uphill battle to get there.’ There are a lot of ways to be involved in the golf theater, and this is my path.”
ORCA Golf Bags is one of the few US golf bag companies focusing primarily on making golf bags, allowing for craftsmanship and attention to detail that help it stand out from the herd of mass-produced bags on the market today. ORCA also makes beautiful and functional tote bags, athletic bags, and shoe bags and recently launched its newest game-changing product, the Pod. The Pod is the ideal case to safely hold a cell phone and sunglasses, providing an accessible “home” for golf gloves, scorecards and other necessities while the golf bag is stowed away or not in use.
ORCA Golf Bags are available online and soon to be in green grass locations. Custom bags for events, corporate outings, clubs and individual personalization can be crafted by visiting www.orca-golf.com.
About Orca Golf Bags and 17 Yards Golf, LLC
Headquartered in Fort Lauderdale (FL) The ORCA brand represents an ocean of inclusiveness for all golfers and those with an active lifestyle. Owned by17yards Golf, Orca is more than a business, it is about growing the game and encouraging more individuals to play. Like the ORCA, we too, are taking our place within the golf industry; with an Orca’s presence, providing the best quality, custom-designed golf bags for every golfer. Our customers will also have their own custom-designed golf bag; one that is uniquely their own ORCA brand. Visit us at www.orca-golf.com.
Mark D. Berman