Industry News

Longbow Golf Club debuts Toptracer Range at practice facility

Toptracer Range occupies approximately 100 feet of hitting gates at the Longbow facility in Mesa, Ariz.

Mesa, Ariz. (November 17, 2020) – Longbow Golf Club in Mesa, Ariz. has debuted the installation of Toptracer Range on its practice range. Longbow, now powered by Toptracer Range delivers the same ball-tracking technology (including total distance, carry distance, ball speed and launch angle) that traces the shots of the best players in the game on television. The Longbow Toptracer Range is currently open seven days a week by appointment or subject to availability.  

Longbow Golf Club Toptracer Range

At the Longbow Toptracer Range, which occupies approximately 100 feet of hitting gates on the Longbow practice facility, players hit Titleist golf balls off of real fairway turf offering true course-like conditions then receive instant shot data or entertaining virtual games in the palm of their hand through the Toptracer Range mobile app.  Shots are recorded so that golfers can make swing adjustments and immediately see the impact on their golf shots. Through the truly interactive and individualized experience, golfers can play virtual games, such as capture the flag, and participate in contests, such as long drive competitions, through the mobile app.

Golfers of all ages and skill levels can enjoy the new experience for $12 for a half-hour (including a small basket of practice balls) or $22 for one hour (including a large basket of practice balls). Hitting gates with Toptracer Range may be reserved up to seven days in advance through the Longbow Golf Club website (www.longbowgolf.com) and must be prepaid. Golfers should download and install the Toptracer Range mobile app prior to arrival. Current Longbow Golf Club Range Pass Members receive four complimentary 30 minute reservations at the Longbow Toptracer Range. 

“By partnering with Toptracer, we’ve essentially created a smart range and gamified our practice facility,” said Bob McNichols, developer of Longbow Business Park and Golf Club. “Serious or core golfers can benefit from gathering invaluable data about their clubs and tendencies, while new or beginning golfers can enjoy the fun and entertaining games on the Toptracer Range app. It’s an exciting new step into the future of golf.”

Longbow Golf Club is the first Troon Golf-managed location to install the Toptracer Range experience. Troon’s OB Sports division has two locations installed with Toptracer Range at managed facilities in the Pacific Northwest, including Jefferson Park Golf Course and Interbay Golf Center.

“Longbow Golf Club and Bob McNichols have always been forward-thinking and innovative in creating new ways to experience golf and engage guests,” said Kris Strauss, senior vice president of sales and marketing, Troon. “The Toptracer Range experience at Longbow is a fun way for golfers to work on their games while receiving instant data and important feedback.”

For more information on Longbow Golf Club, visit www.longbowgolf.com or call 480-807-5400.

About Longbow Golf Club
Longbow Business Park and Golf Club is a 330-acre, mixed-use development, being developed by Daedalus Real Estate Advisors, that incorporates office, light industrial, retail, hotel and residential uses surrounded by desert vegetation, a main street transportation design and features the award-winning Longbow Golf Club. Troon managed Longbow Golf Club was originally designed by Ken Kavanaugh in 1997. In 2003, Daedalus commissioned Kavanaugh to execute a complete redesign of the golf course creating a complete refresh layout.

About Troon
Longbow Golf Club is professionally managed by Troon. Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 440-plus locations around the globe, including managing 470-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 490-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 40-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Green Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. There are currently 67 Troon-affiliated properties featuring 87 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Quintero Golf Club in Peoria, Ariz.; Hammock Beach Resort in Palm Coast, Fla; Belfair in Bluffton, South Carolina; Bahia Beach Resort & Golf Club in Puerto Rico; and Costa Navarino in Greece. For additional news and information, visit www.Troon.com.

Media contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com