Industry News

PerfectMotion welcomes top instructor Jake Thurm to its innovative AI coaching platform

Thurm, the director of instruction at Fresh Meadow Learning Center and Ruffled Feathers Golf Club in the Chicago area, has joined the roster on the mobile app teaching platform

BOSTON, MASS. – Golf Digest Top Young Instructor Jake Thurm, Director of Instruction at Fresh Meadow Learning Center and Ruffled Feathers Golf Club (both in the Chicago area), has joined the growing roster of elite golf coaches on the PerfectMotion® mobile app teaching platform. The PerfectMotion® app is a uniquely-personalized golf training system that allows golfers to train anywhere, anytime, with or without a ball, while receiving expert guidance on every swing and putt. 

Jake Thurm
Jake Thurm

Thurm is known for deftly incorporating the latest data and technology into his teaching, which has made him one of the rising stars in golf instruction. Thurm has worked with PGA TOUR professionals Kevin Streelman and James Hahn and is also Lead Instructor for the Midwest Region of USA Junior National Golf Team and Director of the Nike Junior Golf Camp at Fresh Meadow Golf Club in Hillside, Ill.

PerfectMotion® uses proprietary artificial intelligence to track the golfer’s body motion and instantly determine their key swing issue - and then calls up professional video instruction that addresses the golfer’s specific issue to help eliminate it.

Thurm employs the PerfectMotion® platform to more deeply reinforce what he sees in lessons and what data is rendered via video, launch monitor and pressure mat sensors. “The immediate body motion data that the PerfectMotion® app generates adds a deep and unique insight into my process.  With the app, I can now have body measurements on every swing no matter how far away I am from the student. I’m doing more and more remote online teaching and tools like this simply make me better at my job. With a more accurate diagnosis, I’m able to give my students better guidance, resulting in faster improvement.”

After each swing, the PerfectMotion® app instantly produces a MotionMap™, a new and concise representation of a swing.  A MotionMap™ includes a precise trace of the golfer’s core body motion and identifies faults in the swing. “What PerfectMotion® accomplishes is basically marker-less 3D analysis of a golfer’s motion. When I tell a student they can get instant feedback on every swing and they don’t have to put on a suit to capture body motion analysis, they’re fascinated,” Thurm says. “Diagnosing what’s really wrong with someone’s swing can be a process of elimination. PerfectMotion® helps expedite the teaching process by pinpointing those specific body movements that an expert instructor can use to teach more effectively.”

PerfectMotion CEO Rich Kosowsky values Thurm’s expertise, energy and rapport with his students. “Jake Thurm understands and uses bio-mechanical feedback as well as anyone in golf. To have him affiliated with PerfectMotion® is an excellent validation of the power our real-time feedback and platform deliver. Having PerfectMotion® in his repertoire will undoubtedly help Jake’s business and teaching, but I think we’ll learn as much from him as he learns from the app,” Kosowsky says.

Thurm delivers personalized coaching on the PerfectMotion® platform. Sessions with Thurm can be booked at https://www.jakethurm.com/perfectmotion. “Rich Kosowsky and the team are on to something incredibly useful in golf instruction. PerfectMotion® instructor and advisor Chip Beck is an extremely knowledgeable player and coach who I’ve known and trusted for 20 years through the mutual connection Dr. Jim Suttie. He understands the swing and the struggles golfers go through on their paths to improvement.”

For more information, visit PerfectMotion.io and jakethurm.com/perfectmotion.

PerfectMotion logo

About PerfectMotion®
PerfectMotion®, LLC has developed and patented (pending) an app-based expert system for training the motion of activities in performance, safety/compliance and health markets. The company’s first product focuses on golf improvement. The Perfect Motion™ management team brings a combined century’s worth of expertise in technology development, data science and digital marketing. The PerfectMotion® mobile app is a uniquely-personalized and immersive golf training system that allows golfers to quickly learn and feel correct body motion with every club through an innovative process of continuous expert feedback. PerfectMotion™ has assembled a distinguished advisory board that includes three-time Ryder Cup player Chip “Mr. 59” Beck and top PGA golf instructor Joe Hallett. The PerfectMotion® app is available in the Apple App Store and Google Play Store for $5.99/month or $59.99 annually. To learn more visit https://perfectmotion.io.

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Carl Mickelson
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Kevin Frisch
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kevin@kevinfrischpr.com