Industry News

GolfNow partners with Swan Lake Resort, joining leading northern Indiana getaway with world's largest tee time distribution platform

400-acre resort features 2 18-hole courses

ORLANDO, Fla. (Nov. 18, 2020) – GolfNow today announced a new partnership with Swan Lake Resort, which will provide the Midwest resort’s golf operation with GolfNow technology, services, and access to the world’s leading tee-time marketplace, helping to build Swan Lake’s golf business into the future.

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Nestled on 400 acres of picturesque northern Indiana countryside, but still less than a two-hour drive from Chicago, Swan Lake Resort now will benefit from the industry’s leading EZLinks-branded, point-of-sale and course management technology. Also, as a new member of the GolfNow online marketplace, the resort will be introduced and available to millions of golfers who regularly use GolfNow to search for and book tee times.

Swan Lake’s two, 18-hole courses – highly rated and recommended by golfer reviews on Golf Advisor – boast a modern clubhouse featuring a sports bar-style grille room and a fully stocked pro shop. Golfers also have a choice to stay and play inside a full-service destination, offering a variety of accommodations from hotel rooms to rustic cabins to modern villas, as well as a state-of-the-art conference center and additional dining.

“As our new ownership team begins to work on the master plan for the future of Swan Lake Resort, we knew we needed to find a dynamic partner to help us best understand the business in real time and help us grow our reach to an expanded customer base,” said Matt Hovermale, General Manager, Swan Lake Resort. “Through our partnership with GolfNow, we will have the most advanced tee sheet available giving us the ability to further maximize our daily revenue.”

As part of the new partnership, Swan Lake Resort also will participate in GolfNow’s Premium Marketing Program, which, as Hovermale stated, will “show a broader group of golfers everything we have to offer at Swan Lake Resort.” GolfNow PMP members are offered a wide variety of marketing benefits, including optimized positioning and promotion on the GolfNow website.

“We know the tools we will now have at our disposal will allow us to position ourselves to grow the operation well into the future,” Hovermale said. “We are excited to get GolfNow implemented and running in time for the 2021 season.”

“We are proud to partner with this premier stay-and-play destination, which not only features outstanding golf but also a variety of other outdoor activities,” said Joe Del Rossi, National Sales Director, GolfNow. “By incorporating our best-in-class technology for its golf business, Swan Lake has committed to making this already exceptional facility even better equipped to serve the traveling and local golfer.”

About GolfNow 
GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-

Dan Higgins
GolfNow Communications
Dan.Higgins@golfchannel.com
407-496-8107