Industry News

Replaceable spikes from PrideSports used by winner of 2020 Masters Tournament

To ensure optimum traction, champion wears PINS Thintech XP spikes in his Adidas Tour 360 shoes

BRENTWOOD, Tenn., November 17, 2020 – The MacNeill Pride Group confirms the winner of the 2020 Masters Tournament relied on replaceable cleats to set a new tournament scoring record at Augusta National Golf Club.

The top ranked golfer in the world secured a five-shot victory for a total score of 20-under-par to win his first green jacket and second major championship. To ensure optimum traction, he trusts PINS Thintech XP spikes in his Adidas Tour 360 shoes.

Over the past 21 Masters Tournaments, 19 champions have worn replaceable spikes to provide the stability and confidence needed to play well at Augusta National. This year, the winner and 14 of the top-22 finishers used cleats from Softspikes® and CHAMP®.

“This was one of the most impressive performances in modern professional golf. The winner played extremely well in wet conditions early and continued his dominance over the weekend,” said John Hohman, senior vice president of marketing for PrideSports/MacNeill-Pride Group. “Regardless of the turf condition and the incredible amount of torque generated by his swing, the new champion maintained complete control in part because of the traction he was able to maintain with the ground.”

Replacement Softspikes® and CHAMP® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.golfspikes.com.

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.

CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at www.champspikes.com and www.Softspikes.com.

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About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.

Media contact:           
Lauren Haber
Verde Brand Communications
lauren@verdepr.com
412.780.5000