Industry News

Willow Springs Golf Course chooses GolfNow as first-ever technology partner

GolfNow’s industy-leading EZLinks technology and tee-time distribution opportunities will help Willow Springs increase efficiencies and build customer base

ORLANDO, Fla. (Nov. 4, 2020) – GolfNow today announced a new partnership with Willow Springs Golf Course, which will help the West Friendship, Md., course incorporate technology into its operations for the first time in order to improve efficiencies and increase its profile among golfers.

GolfNow News

This major step taken by new ownership at Willow Springs will be highlighted by a transition from a paper tee sheet to the installation of industry-leading EZLinks-branded technology by GolfNow, including the EZSuite management system and EZTeePro electronic tee sheet. The partnership also includes all the elements comprising the GolfNow Platform, including custom website design and development, a white-label booking engine, and a showcase to the millions of golfers who regularly use GolfNow 24/7 to search for and book tee times.

With 47 percent of courses responding to a recent GolfNow survey considering technology investments a “high priority,” Willow Springs Head Professional Scott Locastro wanted to give his golf course every advantage to succeed in a highly competitive business environment where consumers have an increasingly growing list of recreational choices.

“As a business, our golf course must continue to benchmark, think outside the box and continually evaluate what is working and what isn’t,” Locastro said. “GolfNow’s choices of technology, such as an online tee sheet with tee time management and building a professional website has and will help our business get on the map and grow. We’ll be more effective and efficient with these much-needed technology tools but, most importantly, Willow Springs Golf club customers will be happier and have more fun because of the smoothly integrated technology bundle.”

“Today’s golfer is engaging with the game of golf more and more through technology, and we’re excited to be taking that next step with Willow Springs by providing them with the tools they need to offer their golfers an easier and more convenient booking experience,” said Joe Del Rossi, National Director of Sales for GolfNow. “Along with seeing a major uptick in rounds sold online since joining GolfNow, Willow Springs now will have a full complement of resources through the GolfNow Platform to help them grow into the future.” 

Located just 30 minutes west of Baltimore, Willow Springs Golf Course opened in 1991 as a mid-length, links-style golf course – a rare design for the times by renowned architect Al Janis. The course is a pleasant blend of par-3s and par-4s across 4,352 yards, providing a challenge for both the serious golfer and weekend warrior. Built on a property that once served as a dairy farm, Willow Springs’ links layout is characterized by generous fairways, undulating greens, grass mounding and unique love grass features. The 18-hole course also includes a public driving range and a modern-style clubhouse.

GOLFNOW is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GOLFPASS members receive special playing perks through GOLFNOW, including tee time credit and rewards, with GOLFPASS+ members benefiting from waived booking fees, cancellation protection and 25% more rewards points. GOLFNOW is an extension of the GOLF Business Solutions’ suite of digital businesses, owned by NBC Sports and managed by GOLF Channel. With offices in Orlando, Fla., and Belfast, Northern Ireland, GOLF Business Solutions also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-

Media contact:
Dan Higgins
GOLF Channel Communications