Industry News

GolfNow partners with Brassboys Enterprises to provide technology and services to its portfolio of 5 courses in Florida and Ohio

Courses will benefit from GolfNow's EZLinks-branded technology, including the EZSuite point-of-sale management system and EZTeePro electronic tee sheet

ORLANDO, Fla. (Nov. 3, 2020) – GolfNow today announced a new partnership with Brassboys Enterprises, providing the Florida-based multiple golf course operator with a full complement of GolfNow’s industry-leading technology and services for its owned and operated golf courses in Florida and Ohio.

GolfNow News

Through this first-time partnership, the five courses operated by Brassboys Enterprises now will benefit from the industry’s leading EZLinks-branded technology by GolfNow, including the EZSuite point-of-sale management system and EZTeePro electronic tee sheet. The partnership also includes all the elements comprising the GolfNow Platform, including custom website design and development, a white-label booking engine, and a showcase for their tee times to the millions of golfers who regularly use GolfNow 24/7 to search for and book golf.

“Brassboys has been successfully serving the golf community since 1983,” said President Clark Smith. “We are beyond excited to enhance our customers’ experience. GolfNow’s cutting-edge platform is a welcomed addition and is unparalleled in our industry.”

Brassboys operates three golf courses in the Central Florida region, including The Country Club at Silver Springs Shores in Ocala; Lakeside Country Club in Inverness; and Citrus Springs Golf & Country Club in Citrus Springs. Among the features GolfNow is building into the website for each Florida course is the option for golfers to also reserve tee times at either of the other two sister courses. The Ohio golf courses in the Brassboys portfolio include Pickaway Golf Course in Circleville; and Hickory Flats Golf Course in West Lafayette.

“We’re excited about our new partnership with Brassboys,” said Joe Del Rossi, National Director of Sales for GolfNow. “Integrating our tee sheet and point-of-sale technology with and our mobile app will greatly improve their golfers’ booking experience. But our first priority is to deliver best-in-class training and support, which will allow for a smoother transition and greater peace of mind as they change technology platforms.”

About GolfNow 
GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

-NBC Sports Group-

Dan Higgins
GOLF Channel Communications