Industry News

Replaceable spikes from PrideSports used by winners on European Tour, PGA Tour Champions

Winners of the European Tour’s Aphrodite Hills Cyprus Open and the PGA Tour Champions’ TimberTech Championship wear replaceable cleats from Softspikes

BRENTWOOD, Tenn., November 3, 2020 – The MacNeill Pride Group confirms winners at the European Tour’s Aphrodite Hills Cyprus Open and PGA TOUR Champions’ TimberTech Championship relied on replaceable cleat solutions from Softspikes®.

Capturing his first European Tour title, the 27-year-old Englishman secured the win in a dramatic playoff victory at Aphrodite Hills Resort in Cyprus. To ensure optimum traction, he trusted the Pivix® from Softspikes® in his Nike Roshie shoes.

At the TimberTech Championship, the winner recorded the first PGA Tour Champions title in his famed career with a one-shot victory at the Old Course at Broken Sound Club in Boca Raton. He used the popular Pulsar® from Softspikes® in his FootJoy Icon shoes.

“Traction is an incredibly important part of a golfer playing their best, at all levels of the game. With our spikes, players can have the confidence to pull off any shot, regardless of conditions,” said John Hohman, senior vice president of marketing for PrideSports/MacNeill-Pride Group.

Replacement Softspikes® and CHAMP® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.golfspikes.com.

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.

CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at www.champspikes.com and www.Softspikes.com.

PrideSports logo

About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.

Media contact:           
Lauren Haber
Verde Brand Communications
lauren@verdepr.com
412.780.5000